Why Omnichannel Marketing and User Experience Go Hand in Hand
As 2015 comes to a close, businesses across the globe are looking at what strategies will be driving the future of marketing in 2016 and beyond. At Mambo Media, we believe in a comprehensive approach to marketing which includes an integrated, omnichannel marketing strategy. Let’s explore why implementing an omnichannel experience should be part of your 2016 marketing plan. What is omnichannel marketing? Omnichannel marketing focuses on providing a seamless brand experience that is personalized for users regardless of how they interact with your brand. Whether a consumer is surfing your website,...