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Author:Mambo Media

The importance of marketing and sales alignment
Dec 10 2015

Vlog: The Importance of Sales and Marketing Alignment

Janet Johnson, Mambo Media’s Chief Marketing Officer, discusses how aligning marketing and sales can drive leads, increase sales and grow revenue for your business. Watch the video, or read below for key insights and takeaways.     :   Why is it important to bring sales and marketing departments together?   Gartner has predicted that within five years people will make it 85% of the way through their decision making process on any product before they actually talk to a human. We see that marketing is responsible for way more of that nurturing, providing the kind of...

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Nov 20 2015

Mambo Media Taps Marketo Veteran to Lead Marketing Automation Efforts

Digital Agency Earns 2015 Top 10 Marketing Automation Vendor Award Portland, Ore. (November 20) – Mambo Media, recently named one of the Top 10 Marketing Automation Solution Providers in the USA, has tapped Allison Dyer to lead their growing Marketing Automation practice. Recognizing the opportunity to offer clients a strategic and ROI-focused approach to marketing technology, Mambo is dramatically expanding their marketing automation expertise and offering.   “Allison spent the past four years at Marketo building their value consulting practice and supporting their professional services team,” said Siouxsie Jennett, CEO of Mambo Media. “Her work...

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Nov 02 2015

Mambo Media One of Top 10 Marketing Automation Solution Providers

  Marketing Tech Insights Magazine has just named Mambo Media one of the Top 10 Marketing Automation Solution Providers in the US.   In their diligence, they stated, Mambo Media “…helps CIOs and CMOs apply strategic marketing principles to marketing automation, and to establish a data-driven approach to decision making."   In naming Mambo, the selection panel looked at each vendor’s capability to fulfill the needs of buyers with effective solutions that curb challenges and promote business growth.   “Mambo has developed a tightly-controlled marketing automation methodology, and believes in testing campaigns by building pilot programs and...

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Oct 28 2015

It’s Time to Start Your Year-End Fundraising Strategy

Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy.   As the 2015 Network for Good Digital Giving Index notes, nearly 30% of annual giving occurs in December with 11% happening in the last three days of the year.       The confluence of the holiday giving spirit and the rush to take advantage of philanthropy’s tax benefits means you could...

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Oct 13 2015

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.

We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.

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Sep 29 2015

Gen Z is Here – Quick! Pay Attention.

At Mambo Media, we recognize the impact of today’s multi-generational workforce on marketing strategies and tactics. We pride ourselves on understanding and explaining the Millennial cohort to clients, but we realize – given our work with colleges and university clients – that it was time to begin really digging into the next generation, the 60 million-strong Generation Z. These are the first truly digital natives, born in the age of smartphones. Many don’t remember a time before social media. Generation Z are between about 5 and 18 (some argue 19) years...

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Sep 18 2015

HubSpot Inbound 2015 Highlights

Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!

While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc Maron and Sophia Amoruso. Needless to say, this year’s speaker lineup made for both an educational and hilarious conference. Here are a few of my favorite observations from a joyous week of Inbound inundation.

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