Author:Mambo Media

Sep 23 2015

The Five Things College Websites Should Provide

When was the last time that you evaluated your school’s website from a user’s perspective? Designing, expanding or managing a university or community college website can be a challenge for many institutions. College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points. As such, it’s easy to fail at presenting information in a thoughtful, effective and visitor-friendly format. Mambo Media’s experience in designing and developing higher education websites has taught us that there are five essential components that every school’s site...

Sep 18 2015

HubSpot Inbound 2015 Highlights

by Mambo Media

Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!

While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc Maron and Sophia Amoruso. Needless to say, this year’s speaker lineup made for both an educational and hilarious conference. Here are a few of my favorite observations from a joyous week of Inbound inundation.

Sep 09 2015

Infographic: Millennials: The Digital Generation

by Mambo Media

At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern Millennial. Want to make sure Millennials are a part of your marketing strategy? Drop Mambo a line, we can help. ...

Aug 26 2015

Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer

by Mambo Media

Many people know keyboard shortcuts for Microsoft products like Word and Excel but did you know there are shortcuts for your search browser as well? The last thing I want to do to when working on a project is waste valuable time that could be better spent on research, strategy, and/or implementation, so I’m always looking for ways to increase my efficiency. If you primarily use Google’s Chrome web browser, you’ll save a lot of time with the shortcuts, tips and tricks shared below. While these browser shortcuts are for Windows,...

Aug 17 2015

What is Inbound Marketing and Does it Work?

by Mambo Media

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow. Instead of buying attention, inbound marketing is all about producing quality content that entices people...

Aug 12 2015

Brace Yourself! How this Google Shakeup will Impact your Business.

by Mambo Media

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites. What’s the Deal with Alphabet? Breathe easy! The Alphabet announcement is a corporate restructuring move and should have no immediate or...

Aug 11 2015

Mambo Media Recognized For Two Digital Marketing Awards

by Mambo Media

We’re blushing! Mambo Media has been named the winner of two Summit Creative Awards! 2015 marked the 20^th anniversary of Summit International’s Creative Awards, an honor that recognizes the accomplishments of small to mid-sized marketing agencies.

Our first blush was an award for the B2B services website that we designed and developed for our client, Zeus Weather. The second award honored a video library that we created for Portland State University’s School of Business Administration.

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Social Media Marketing ROI and Attribution - Mambo Media

Jul 30 2015

7 Things to Consider When Defining Your Marketing Automation KPIs

by Mambo Media

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs. Identify Your Strategic Goals: Just because you can measure...

Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

by Mambo Media

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

Jul 08 2015

Why You Need to Upgrade Your Google AdWords URLs Now

by Mambo Media

Google AdWords first announced Upgraded URLs last February with a deadline to adopt the new standard by July 1, 2015. The Upgraded URLs function was developed to help users who frequently change customer-tracking parameters (allowing marketers to track advertising effectiveness through the AdWords channel).

Author:Mambo Media

The Five Things College Websites Should Provide

HubSpot Inbound 2015 Highlights

Infographic: Millennials: The Digital Generation

Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer

What is Inbound Marketing and Does it Work?

Brace Yourself! How this Google Shakeup will Impact your Business.

Mambo Media Recognized For Two Digital Marketing Awards

7 Things to Consider When Defining Your Marketing Automation KPIs

Why Your Marketing Plan Needs to Include a Mobile Strategy

Why You Need to Upgrade Your Google AdWords URLs Now

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