Author:Mambo Media

Dec 06 2011

A Holiday Appeal: Hope and Healing for Doernbecher Kids

For two days the city of Portland, OHSU Doernbecher Children’s Hospital and country music listeners will join together to help support young Doernbecher patients and their families. Each year The Wolf 99.5 Country radio lends its airwaves to a two-day radio-thon on December 8 and 9 showcasing the amazing work performed by Doernbecher’s pediatric experts - and featuring live broadcasts from the hospital. In the spirit of the season, please consider a donation to our campaign. Your contribution will help bring hope and healing to sick children and their families during...

Nov 23 2011

Design for Mobile: Predictions for 2012

by Mambo Media

Will Design for Mobile Soon Be More Important than Design for Desktop Environments? In 2010, Mary Meeker of Morgan-Stanley predicted that mobile web would outpace desktop web in five years[1]. Gartner’s recent prediction takes it a step further, stating that it will happen by 2013[2]. Currently, mobile design is an afterthought: design a fancy desktop experience, eliminate a few elements that interfere with mobile experiences and voila! This approach doesn’t take into account mobile users’ real need: a mainline to topical, useful information so they can put their phone back in...

Aug 22 2011

Will Adobe Flash Survive the Era of the Mobile Internet?

by Mambo Media

Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To its credit, Flash has had clear benefits over CSS for many designers, but since the advent of CSS3 and HTML5, standards-compliant designing for the web has come into its own. Can Flash still boast those benefits,...

Aug 05 2011

Ponies to Bronies: My Little Pony Kicks Up Lessons on Letting Go of Your Brand

by Mambo Media

My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers.

I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall brand are impossible to control. It’s refreshing to see an example of a company that, rather than striking back to regain control or remaining silent, embraced and took advantage of their unexpected audience and that audience’s unexpected reaction.