Step One: Strategic Goals Alignment
The first step in beginning any marketing program at Mambo is our Strategic Goals Alignment exercise. We do this as a kickoff exercise with our clients so that we can ensure we capture the top-down executive strategy and bake that in to any digital and social strategy we then develop. An additional benefit of initially aligning strategic goals with leadership and your team is to make sure you're all on the same page from the start. This simple but crucial step has become a cornerstone of our success with clients...