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Author:Mambo Media

Oct 01 2012

Rules of Thumb for Email Fundraising

Online fundraising has multiple benefits for a non-profit. Email marketing has been gaining traction in fundraising since it boosts ROI with its manageable costs, and as the primary driver of web traffic to a giving page. Many fundraisers deploy direct mail content and tactics in email marketing, but Mambo recommends taking advantage of the differences of email, rather than developing content for it as an after-thought. There are five basics your non-profit can do to maximize online giving: 1.  Tempt your constituents with an enticing subject line. Motivate them to want to open...

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Sep 14 2012

“Mobile First” in Site Design

While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the design for mobile devices. Here are three reasons to reverse this design process: #1: Mobile is the New Website It has taken a few years, but a recent report by IDC & Gartners shows PC sales eroding...

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Sep 04 2012

Building Trust in Your Mobile Relationship

Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings?  Probably – hopefully – not.  Certainly  you wouldn’t invite them to sleep next to you, ever-present on your nightstand.  But, with smart phones and mobile devices going everywhere you go, this is the level of intimacy you build with customers through mobile marketing.  This is a relationship marketers need to respectfully cultivate in order to be successful.   Marketing tools and channels are evolving toward accessing and using more data, not...

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Aug 17 2012

Instagram 3.0: How to Use Photo Map for B2B

If you’re wondering how your brand would even use Instagram, you’re not alone. It’s not always clear how a visual channel can integrate into B2B outreach, especially if your products or services are less visual. When I upgraded my Instagram to v3.0 yesterday and took a photo, I noticed a new option that offered to Add to Photo Map. The Instagram Photo Map allows users to show photos by location in a Google Map. Since we can choose which photos we want to add to the Photo Map, it allows for...

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Aug 10 2012

What is VividWall? A Visual Aggregator

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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Jul 31 2012

Facebook’s Fast Track to Mobile Ads

Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to alleviate skeptics and anxious investors' concerns. See our weekly roll-up for a collection of articles on the topic. Mobilize or Perish Zuckerberg admitted that Facebook missed the mobile bus, and is now scrambling to catch up. More...

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Jul 20 2012

Social Business as a Growth Strategy

It’s now common knowledge that to survive in business today means being social. A lot of the buzz on this topic feels like an urgent imperative for brand decision-makers (like it or not) when really, socializing business should be embraced as an exciting and viable strategy not just to survive, but to lean up for growth out of this economy. Start with a fresh perspective to bring agility and authenticity to your business goals, which means starting at the top. Social business is not a passive change. Executive sponsorship with a...

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Jul 09 2012

Step One: Strategic Goals Alignment

The first step in beginning any marketing program at Mambo is our Strategic Goals Alignment exercise.  We do this as a kickoff exercise with our clients so that we can ensure we capture the top-down executive strategy and bake that in to any digital and social strategy we then develop.  An additional benefit of initially aligning strategic goals with leadership and your team is to make sure you're all on the same page from the start.  This simple but crucial step has become a cornerstone of our success with clients...

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Jun 19 2012

Mambo Media Wins AMA MAX Award for “Integrated Marketing Campaign Nonprofit & Government”

We are honored and humbled to be named winners at the 2012 MAX Awards. The event was a smashing success with a bounty of culinary treats, local beers and signature cocktails to pair perfectly with some of Portland’s most talented marketers. The Marketing Awards of Excellence (MAX) honor innovators who think outside of the proverbial box to manage and implement creative integrated marketing campaigns. Mambo Media entered the 2012 MAX awards for the “Integrated Marketing Campaign Nonprofit & Government.” OHSU Doernbecher Children’s Hospital and 99.5 The Wolf radio have partnered together...

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Jun 02 2012

Considerations for Sustainability Messaging and Social Media

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message.  While there are some specific risks involved, sustainability marketing and social media are a perfect match for each other in many ways: People tend to be passionate about sustainable business and want to interact w/ sustainable brands – no better way than Twitter, Facebook, Pinterest, YouTube, and more. Any organization that communicates about its social and environmental efforts...

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