Author:Mambo Media

Apr 24 2015

Mambo Media Names Janet Johnson as Chief Marketing Officer

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Portland, OR. — April 24, 2015 — In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs including the innovative marketing automation division of the company that was established in 2013.

Apr 17 2015

Turn Instagram into a Visual Marketing Machine

by Mambo Media

It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had surpassed 300 million active users.

Mar 16 2015

Why Your Website Needs to Be Mobile-friendly by April 2015

by Mambo Media

Is your site prepared for Google’s upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.

Mar 09 2015

How to Read Your Data to Avoid Skewed Results

by Mambo Media

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

Feb 18 2015

Content Sourcing for the Busy Marketer

by Mambo Media

We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!

Jan 30 2015

Pinterest Best Practices: The Dos and Don’ts

by Mambo Media

Pinterest has only been around for 4 years but it is quickly becoming one of the most powerful visual platforms for both marketers and consumers. With 70 million total users and 25 billion pins, Pinterest has earned the title as the third most popular social networking site in the U.S.

Dec 30 2014

Part Two: How to Convert Qualified Leads to Brand Advocates

by Mambo Media

In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with nearly 50% of consumers not yet ready to purchase, you risk creating a negative experience for your potential customer, or worse, losing the deal.

Dec 06 2014

3 SEO Tips and Tricks in Light of Penguin 3.0

by Mambo Media

Online marketers need to understand how updates to Google’s algorithm may affect their website rankings. When a site is affected by an update, it is important that adjustments are made to avoid further penalties from Google. Unfortunately, sites typically have to wait until Google rolls out another update in order to see how their changes impact rankings. Last month Google rolled out their most recent update of Penguin 3.0 approximately one year after the previous Penguin 2.1 update. How Significant is Penguin 3.0 on Rankings? Every update to Google’s algorithm affects only a...

Author:Mambo Media

Mambo Media Names Janet Johnson as Chief Marketing Officer

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Turn Instagram into a Visual Marketing Machine

Why Your Website Needs to Be Mobile-friendly by April 2015

How to Read Your Data to Avoid Skewed Results

Content Sourcing for the Busy Marketer

Pinterest Best Practices: The Dos and Don’ts

Part Two: How to Convert Qualified Leads to Brand Advocates

3 SEO Tips and Tricks in Light of Penguin 3.0

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