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Author:Mambo Media

May 27 2010

Hopping on the Twitter Train

Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing.

That was certainly the way I felt before I arrived at Mambo. During my first week as an intern I had an internal battle with myself over whether it was necessary to open my own personal account. Weighing on one side was the fact that I was an intern at a social media marketing company, and should probably be using social media.

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Mar 12 2010

Getting Started in Social Media: A Mambo checklist

Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?

Mambo has chosen ten social media techniques as business-critical for today’s marketplace.

1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.

2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry. 

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Feb 21 2010

Commenting on Industry Blogs

The most common piece of advice social media marketers give to clients is: ENGAGE!  Engage with your users, site visitors, fans, critics, analysts, potential employees – heck, anyone who is paying attention to your product or brand offer.

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