Hopping on the Twitter Train
Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing.
That was certainly the way I felt before I arrived at Mambo. During my first week as an intern I had an internal battle with myself over whether it was necessary to open my own personal account. Weighing on one side was the fact that I was an intern at a social media marketing company, and should probably be using social media.