Search:
 

Author:Mambo Media

Sep 16 2014

Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media

Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what kind of loyalty programs do they have available to me on social?” or “how fast is their social media customer support?” Because consumer expectations are so high, brands must rise to the occasion and learn...

0 Comments
Share Post
Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

0 Comments
Share Post
Aug 22 2014

Translate Your Offline Success to the Online World

“I regularly hear members rave about our services, but engagement in our social communities doesn’t reflect this enthusiasm.”

“We offer online registration for all of our events, but the majority of people still prefer to call or come in to register.”

If you are a brick and mortar business, translating a successful offline experience to the online world can be a challenging task. The key to success lies in understanding the essence of your brand–what your target audience loves about your brand, product or service–and extrapolating that to an online environment.  Uncovering what motivates and delights your customers will help you evolve a digital strategy that will yield results.

0 Comments
Share Post
Aug 15 2014

Website Makeover: The Before and After

"Going into the website redesign, we did not have a clear vision of what we needed, but Mambo was able to guide us through the process of creating the optimal solution for our audience within the confines of our budget.” - Rob Warmack, VP Market Development, Compli When planning a website redesign, it’s important to evaluate the target audience, the desired user experience, and the strategic goals and objectives of the website. Our client, Compli, a compliance software company, approached Mambo Media to update the current look and feel of their...

0 Comments
Share Post
Aug 01 2014

Mambo Wedding Bells

Do you hear the wedding bells?

Our Digital Media Specialist, Amanda, got engaged during her vacation in central Oregon last weekend. Amanda started at Mambo through our Digital Marketing Internship Program in 2013 and was hired after her WSU graduation this January. Her specialties include inbound marketing, email and software implementation.

0 Comments
Share Post
Jul 12 2014

From Data to Design: How to Create an Infographic in 5 Easy Steps

Last month in our blog ‘Showing is Better Than Telling: How to Use an Infographic for Engagement’  we talked about the powerful way infographics add context and story to data, and how their irresistible shareability make them ideal for digital marketing. Today we are going to delve into the process of translating raw data into clear and relevant visuals. There are three key ingredients that must be balanced in any great infographics recipe: visuals, content and information. Finding a compelling way to organize and show information can be a very confusing and...

0 Comments
Share Post
Jul 10 2014

Blink and They’re Gone: Everything You Need to Know about Effective Homepage Design

The typical visitor only spends 3-5 seconds on a site before deciding whether or not to take action or move on! A homepage is your company’s first impression in the digital space and is responsible for clearly communicating your message and value proposition to all users. So what can you do to make the most of your short impression window? Take the time to design a homepage that will make the best possible impression and continue to offer value to all of your users. The 7 most critical elements of a...

0 Comments
Share Post
Jul 03 2014

How to Use SEO to Optimize Your Website

Have you ever wondered how search engines such as Google or Bing are able to return results that are so close, if not exactly what you were looking for? This is all made possible by Search Engine Optimization (SEO). SEO can improve the visibility of a website on free search engines (Google or Bing). Search engines will display results that they consider to be most relevant to a user’s search query. There are many components that contribute to increasing a website’s SEO to improve that website’s search engine ranking. A high...

0 Comments
Share Post
Jun 26 2014

Branding Yourself for Success

In today’s competitive digital marketing industry it is important to set yourself apart from others, especially when striving for that promotion you want or seeking your dream job. When résumés become redundant, employers look for something that goes beyond words on a page. This is where creating and maintaining a personal brand becomes crucial for success.  When seeking a job in the digital marketing industry, your personal brand is very important, as it can show employers that you understand and are active on various social media channels. It is also important...

0 Comments
Share Post
May 15 2014

Showing is Better Than Telling: How to use an Infographic for Engagement

If you have ever looked at a map, you have, without knowing, interacted with an infographic! What you might remember about that map is that it made it easy for you to find what you were looking for. Data is complex, dynamic, and multi-dimensional; the computer screen (at least to the human eye) is flat and relatively static. How, then, can one represent and distill the multitudes of experience and quantitative information with mere words and pictures? The Infographic. Organizing complex data for clarity and visual digestion is one of the oldest...

0 Comments
Share Post