Author:Mambo Media

Jan 29 2016

Marketing Automation Operations Roles and Responsibilities

So you’re thinking about dipping your toe into marketing automation (MA), but you want to make sure you have the right foundational team in place?   Kudos to you for thinking about your team’s structure before installing a technology solution. All too often marketers have a false belief that marketing automation will be a cure-all for their company’s business needs. However, a tool without a strategy behind it is simply a tool! At Mambo, we recommend implementing a marketing automation readiness program to prepare your team and ensure that you’ll come out...

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Jan 12 2016

Contextual Marketing – How to Personalize your Customer Experience

Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience....

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Jan 06 2016

First of Year Recommended Reads: Digital Marketing Edition.

The holidays are a great time to kickback, unplug and catch up on some light digital marketing reading. This year, Mambo Media’s CEO, Siouxsie Jennett, has shared a few of her favorite marketing articles that she read over the holidays. Did you read a great article that you’re dying to share? Post it in the comments section below!   IDC Does It Again with Fabulous End of Year Predictions   IDC’s annual end of year predictions are always an insightful read. With research-backed statistics, IDC’s CMO FutureScape is the digital market equivalent of looking...

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Dec 30 2015

Mambo Media’s 2016 Marketing Trends: Part 2

  In Part 2 of Mambo Media’s Marketing Trends blog series, we’ve rounded up a few more of Mambo’s leading experts to share their 2016 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Allison Dyer, Mambo Media VP of Marketing Transformation Services   The jig is UP on the easy button around Marketing Automation! The C-level is sitting up and paying attention to what Marketing Automation can actually do to drive business growth and REVENUE. They are seeing their peers fail after making...

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Dec 30 2015

Mambo Media’s 2016 Marketing Trends: Part 1

It’s that time of the year again! The turn of the year is a common time to reflect back on the past twelve months and reminisce about special moments, accomplishments and lessons learned. The New Year is also an important time to look ahead and plan for the future. At Mambo Media, we feel lucky to work in an industry that is constantly evolving as new technologies, consumer behaviors and marketing trends emerge. This year, we’ve rounded up a few of Mambo’s leading experts to share their 2016 marketing predictions....

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Happy Holidays from Mambo Media
Dec 22 2015

Oh What Fun! Mambo Celebrates the Holidays in New Office Space

With a blink of an eye, another year has passed. Oh how time flies when you’re having fun… and at Mambo, we’ve had a lot of fun over the past year. We feel lucky to have fantastic clients, fabulous colleagues and fulfilling work and personal lives. To celebrate, Mambo hosted a holiday party at our new office space with our friends, clients, colleagues and partners. Take a peek at a few snapshots from the party below. Want to check out our new office in person? Drop us a line or...

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What Marketers Should Measure
Dec 16 2015

What Marketers Should Measure: Lifecycle Stage and Program Influence

  As the marketing technology universe expands at an astonishing pace, the data at our fingertips is greater now than ever before. This is both exciting and frightening. Why? It’s exciting that marketers can now track a campaign’s impact all the way through the funnel to generate revenue insights. However, it’s frightening that the sheer volume of data often leaves marketers grasping for what is easy to measure (pageviews, visits, followers) vs. what is important to measure (MQL’s, Opportunities Generated, Pipeline Contribution for B2B; Shopping Cart Abandonment rates, Content and Channel...

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The importance of marketing and sales alignment
Dec 10 2015

Vlog: The Importance of Sales and Marketing Alignment

Janet Johnson, Mambo Media’s Chief Marketing Officer, discusses how aligning marketing and sales can drive leads, increase sales and grow revenue for your business. Watch the video, or read below for key insights and takeaways.     :   Why is it important to bring sales and marketing departments together?   Gartner has predicted that within five years people will make it 85% of the way through their decision making process on any product before they actually talk to a human. We see that marketing is responsible for way more of that nurturing, providing the kind of...

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Dec 08 2015

The Contract is Signed. Now What?

We’ve talked through how to select the right marketing agency for your business. You’ve made it to the finish line. You’ve selected your marketing agency. Negotiations are behind you, and the promise of a great future for your brand is ahead....

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