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Author:Mambo Media

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results - Reid B Horton - MamboMedia.com
May 31 2019

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results   It’s no secret that consumers are expecting a personalized experience in every facet their online shopping journey. And instead of hopping into the "War Room" with Doctor Strangelove, you have plenty of options on how and where deploy your troops (strategy).  When they have a question, the overwhelming majority quickly turn to their mobile device for a fast, and intuitive, answer. According to Google, searches containing the word “best” have grown by 80%...

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2019 Digital Marketing Trends: It’s Time to Focus on Gen Z - MamboMedia.com - 2019 Digital Marketing Predictions
Feb 14 2019

2019 Digital Marketing Trends: It’s Time to Focus on Gen Z

It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will represent 40% of consumers by 2020. As this segment will soon have unprecedented buying power, brands need to take a customer-centric approach to their marketing and appeal to this younger generation’s values.   Gen Zers don’t have patience...

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The future state of marketing with design thinking creates and
Jun 08 2018

Design thinking: reframing the way we view design, solve problems, and collaborate

What is design thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO The word “design” has been tossed around and casually used in a myriad of ways over the years. As such, the ways in which each person interprets the word widely varies. Most commonly, it is associated with graphic designers; these amazingly talented and creative people can put many seemingly unrelated pieces together...

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Making Sense of GDPR and Its Implications for US Businesses - MamboMedia.com
Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

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Hands holding wrists in a knot shape
Feb 07 2018

3 Ways Marketing Enables Sales for Success

In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a modern digital marketing strategy that is measurable, repeatable, and delivers results.   Luckily, platforms that support data-driven, user-first strategic marketing campaigns are stronger and more integrated than ever. (Read how Hubspot and a modern strategy increased pipeline...

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Marketing Tips and Trends for 2018
Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

Happy New Year from the team at Mambo Media!   Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends.  If this first serving of snackable marketing tips leaves you hungry...

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Planning Tips For Your Next Website Redesign
Jul 18 2017

Planning Tips for Your Next Website Redesign

Has it been a few years since the last time you redesigned your website? Is it time for an update? If your last website launch included one mishap after another, and you’re dreading going through that process again, we’re here to help you get started on the right track this time. Use these tips from Mambo to plan for a successful redesign, and feel confident that your new website will help to achieve your objectives.     Identify your goals for the update   The first step is to ask yourself why you are redesigning...

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Google Search Operator Guide
Jul 10 2017

Google Search Operator Guide: Tips & Tricks for Marketers

Google handles more than two trillion searches each year. That’s a lot of queries, that yield a lot of results. With so much content available, sometimes it can be a challenge to find the exact resource that you’re looking for.   Enter: Google search operators—modifiers you can use to refine and specify your online searches to find exactly what you’re looking for.  Advanced search operators make Google a powerful tool to help busy marketers perform research, from SEO to content marketing to competitive analysis. Below is our list of frequently used search...

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Understanding Facebook's Lookalike Audiences
Apr 27 2017

Understanding Facebook’s Lookalike Audiences

With 1.86 billion active users a month, Facebook has the largest audience of any social media platform in the world. A major advantage to advertising on Facebook is the ability to reach a large group of people who are similar to your target customer, based on their interests and behavior. Facebook Lookalike Audience targeting is one of the three types of “Custom Audiences” available for ad targeting. Using Lookalike Audiences, there’s no need to manage keywords or guess about customer interests. You can identify and target your audience by simply...

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Mar 15 2017

Mambo Wins Gold in 3 Categories for Our Work in Education Marketing

At Mambo, we cherish working with a wide variety of clients, from technology-focused B2B companies to consumer brands to nonprofits. One particular industry we love to serve is education. We’ve partnered with organizations that focus on all aspects of learning, from statewide departments to branches of higher education. That’s why we are thrilled to announce that Mambo was recently recognized for our work by the Higher Education Marketing Report’s Education Digital Marketing Awards.   This year, we were honored with gold awards in three categories! Join us as we dive into the...

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