Author:Mambo Media

Feb 09 2023

GPTChat and 5 Content Marketing Trends To Watch

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...

Nov 17 2022

The Future of Google Analytics: The Countdown to GA4 Has Begun

by Mambo Media

For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying,   "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property."   You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...

Nov 24 2021

Small Businesses We’re Supporting This Year

by Mambo Media

We are incredibly grateful to have overcome the variety of challenges many businesses faced over the past few years, although not all companies or individuals have had the same experience. Being that we're all working remotely here at Mambo Media, we're deeply invested in each of our communities and supporting the businesses around us - including our amazing clients. This year we wanted to highlight a few of our businesses that mean a lot to us and our communities, and maybe you'll find something for you or your family to help...

Sep 23 2021

Google Analytics vs. Google Search Console

by Mambo Media

Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how. In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...

hands reaching into table with tablets and phones with social media terminology. Overlaid on top of that is a transparent box with the title 'Latest Social Media Must-Know Trends for Digital Marketers' written by Taylor Sievers, Social Media Manager

Aug 27 2021

Latest Social Media Must-Know Trends for Digital Marketers

by Mambo Media

Very few marketing channels change more often than social media platforms. New channels are constantly appearing and taking market share, such as TikTok. Algorithm updates across the board change how we create content. New features are tested monthly, and influencers are gaining more traction with social media companies. With all these changes, companies who use social media are constantly looking for an edge to continue to drive traffic from social channels back to their sites. To stay relevant, you must stay in touch with the latest features and trends in order...

Jul 11 2021

Adapting Strategies and Processes to the New Normal

by Mambo Media

Adapting Strategies and Processes to the New Normal 2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers. “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.” The ability to build or coach a team to be both lean and agile takes time,...

Jun 28 2021

(Re)Aligning Your Target Audience

by Mambo Media

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

May 18 2021

Eight Tips to Revive Your Marketing in 2021

by Mambo Media

Eight Tips to Revive Your Marketing in 2021 Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation. As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent. Despite all...

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results - Reid B Horton - MamboMedia.com

Mar 30 2020

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?

by Mambo Media

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019? I was never a fan of talking to inanimate objects. Up until recently, talking to no-one-in-particular was a sign you were going crazy (talking to dogs doesn’t count). That all changed with the birth of our smart new friends Alexa and Siri. These digital assistants leverage AI (artificial intelligence) technology to provide answers to our voice searches via the smartphones in our pockets and the smart-speakers sitting on our kitchen counters, and they have significant implications to SEO. We’ve...

May 31 2019

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results

by Mambo Media

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results It’s no secret that consumers are expecting a personalized experience in every facet their online shopping journey. And instead of hopping into the "War Room" with Doctor Strangelove, you have plenty of options on how and where deploy your troops (strategy). When they have a question, the overwhelming majority quickly turn to their mobile device for a fast, and intuitive, answer. According to Google, searches containing the word “best” have grown by 80%...

Author:Mambo Media

GPTChat and 5 Content Marketing Trends To Watch

The Future of Google Analytics: The Countdown to GA4 Has Begun

Small Businesses We’re Supporting This Year

Google Analytics vs. Google Search Console

Latest Social Media Must-Know Trends for Digital Marketers

Adapting Strategies and Processes to the New Normal

(Re)Aligning Your Target Audience

Eight Tips to Revive Your Marketing in 2021

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results

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