Author:Mambo Media

Solar panels and wind turbines generating renewable energy for green and sustainable future.

Jul 25 2023

Marketing for Cleantech Companies: 6 Focus Areas

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Renewable energy is no longer a niche. Demand for wind, solar, and other clean energy sources is soaring, and more than a third of the world’s electricity will come from renewables in 2025, according to the International Energy Agency. Here in the U.S., thousands of clean energy projects are also getting a boost of support from the Inflation Reduction Act (IRA). It’s no surprise that more and more cleantech companies are joining the industry with solutions to help curb CO2 emissions, conserve water, and make...

Jul 20 2023

8 Ways to Use AI Tools for Digital Marketing in 2023

by Mambo Media

Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences....

Startup concept. Laptop on wooden table and and icon network connection with rocket icon flying out of screen

Jun 18 2023

9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize

by Mambo Media

If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity. ...

Feb 09 2023

GPTChat and 5 Content Marketing Trends To Watch

by Mambo Media

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...

Nov 17 2022

The Future of Google Analytics: The Countdown to GA4 Has Begun

by Mambo Media

For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying,   "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property."   You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...

Nov 24 2021

Small Businesses We’re Supporting This Year

by Mambo Media

We are incredibly grateful to have overcome the variety of challenges many businesses faced over the past few years, although not all companies or individuals have had the same experience. Being that we're all working remotely here at Mambo Media, we're deeply invested in each of our communities and supporting the businesses around us - including our amazing clients. This year we wanted to highlight a few of our businesses that mean a lot to us and our communities, and maybe you'll find something for you or your family to help...

Sep 23 2021

Google Analytics vs. Google Search Console

by Mambo Media

Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how. In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...

hands reaching into table with tablets and phones with social media terminology. Overlaid on top of that is a transparent box with the title 'Latest Social Media Must-Know Trends for Digital Marketers' written by Taylor Sievers, Social Media Manager

Aug 27 2021

Latest Social Media Must-Know Trends for Digital Marketers

by Mambo Media

Very few marketing channels change more often than social media platforms. New channels are constantly appearing and taking market share, such as TikTok. Algorithm updates across the board change how we create content. New features are tested monthly, and influencers are gaining more traction with social media companies. With all these changes, companies who use social media are constantly looking for an edge to continue to drive traffic from social channels back to their sites. To stay relevant, you must stay in touch with the latest features and trends in order...

Jul 11 2021

Adapting Strategies and Processes to the New Normal

by Mambo Media

Adapting Strategies and Processes to the New Normal 2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers. “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.” The ability to build or coach a team to be both lean and agile takes time,...

Jun 28 2021

(Re)Aligning Your Target Audience

by Mambo Media

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

Author:Mambo Media

Marketing for Cleantech Companies: 6 Focus Areas

8 Ways to Use AI Tools for Digital Marketing in 2023

9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize

GPTChat and 5 Content Marketing Trends To Watch

The Future of Google Analytics: The Countdown to GA4 Has Begun

Small Businesses We’re Supporting This Year

Google Analytics vs. Google Search Console

Latest Social Media Must-Know Trends for Digital Marketers

Adapting Strategies and Processes to the New Normal

(Re)Aligning Your Target Audience

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