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Author:Mambo Media

Marketing Tips and Trends for 2018
Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

Happy New Year from the team at Mambo Media!   Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends.  If this first serving of snackable marketing tips leaves you hungry...

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Mar 15 2017

Mambo Wins Gold in 3 Categories for Our Work in Education Marketing

At Mambo, we cherish working with a wide variety of clients, from technology-focused B2B companies to consumer brands to nonprofits. One particular industry we love to serve is education. We’ve partnered with organizations that focus on all aspects of learning, from statewide departments to branches of higher education. That’s why we are thrilled to announce that Mambo was recently recognized for our work by the Higher Education Marketing Report’s Education Digital Marketing Awards.   This year, we were honored with gold awards in three categories! Join us as we dive into the...

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Jan 03 2017

Mambo Media’s 2017 Digital Marketing Trends: Part 2

In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Content Format Takes the Crown   Jana Kopp – Director of Customer Experience   With social media algorithms placing more importance on real-time and consistent engagement, content marketing will shift in three ways. First, marketers will need to become even more creative with new formats of content (live video, GIFs, VR, etc.) that provides an even better, easily digestible,...

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Dec 30 2016

Mambo Media’s 2017 Digital Marketing Trends: Part 1

It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our team’s intel to gain greater insight into what 2017 has in store for the world of digital marketing. Do you agree? Share you 2017 prediction in the comment section below!   Last Call for Outdated Websites   Siouxsie Jennett...

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Jul 27 2016

Mambo Media Takes Home Best Website Redesign Award from the 2016 Summit Creative Awards

Hip Hip, Hooray! Mambo is excited to take home an award from the 2016 Summit Creative Awards. This year we’re celebrating Best Website Redesign, and we are humbled to share that Mambo was chosen from over 5,000 award submissions from 21 different countries.   Mambo had a ball of a time this year, partnering with a luxury lingerie company, Jane’s Vanity, based out of Portland, OR. Jane’s Vanity approached Mambo looking for a strategic marketing firm to translate their elegant brand effectively to the online environment and grow their eCommerce business. To...

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Apr 26 2016

How to Make the Most Out of Marketo Summit

Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing conferences of the year.   Plan Ahead—You Gain a lot More from the Event   Take a look at the conference schedule and plan out the activities, networking events and educational sessions that you want to attend. There will be a TON of people to meet, sights to see, events to experience, and industry experts to learn from. Without a plan, you may easily end up spinning your wheels...

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Apr 26 2016

Don’t Miss These Sessions at Marketo Summit 2016

Read about the top picks for this year's Marketo Summit including Marketo Pro Tips: New Ideas You Can Implement Today with Adam New-Waterson, Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success with Matt Heinz, Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI with Edward Unthink, and last but not least, Algorhythm- The Pulse of Creativity, Data and the Future of Brands with Mitch Joel....

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Apr 21 2016

Top 4 Must-See Marketo Summit Sessions

Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 – 2015) as a Marketo employee, I can’t help but look at this year through an entirely different lens. A Las Vegas lens mind you; but still coming from a new wide-eyed Marketo employee in 2012 to a seasoned Marketo Speaker and University Day Instructor to an actual attendee has been an amazing journey as a Marketing and a Sales professional.  What my experience has provided...

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Apr 14 2016

Mambo Media Names New Vice President of Client Success

Mambo Media is thrilled to announce that Tiffany Salzman will be the company’s new Vice President of Client Success. In the new role, Tiffany will lead the account management team and focus on client service, team enablement and expanding offerings.   "This is a critical move for us as we rapidly scale our marketing automation solutions consulting", said Mambo Media’s CEO and President Siouxsie Jennett. "We continue to build our enterprise offering and that requires a more sophisticated approach to management, and Tiffany is exceptional at building highly-effective teams and the processes...

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Checklist for Success: How to Improve Your Website in 2016
Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website?   To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short.   Top Areas for Website Improvement   Mobile-Friendliness   With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences.   Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

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