Author:Mambo Media

Mar 18 2016

Update Your LinkedIn Profile for 2016

Don’t miss the opportunity to learn from Mambo Media CMO and student of LinkedIn, Janet Johnson.   Are you looking to launch into a new career? Need to hire a new team member but not sure where to look? Or do you want to network with people in your industry? If so, you need to be active on LinkedIn. Mambo’s CMO Janet Johnson will be teaching a free LinkedIn Workshop on Thursday, March 31st at Portland State University’s CEPE. Sign up today to ensure your LinkedIn profile meets 2016 standards.   For job seekers,...

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Mar 09 2016

Tips to Break through Your Blogger’s Block

  There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future.   We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

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Feb 25 2016

Why You Should Love Your Data

  For those of us who don’t have a deep and abiding love of data, learning to even simply tolerate it can sound unappealing. In honor of the month of love, allow Mambo Media to show you how developing a love affair with data can benefit your marketing bottom line.   As marketing has evolved from being primarily creative-driven to now being more data-driven, marketing strategies have sometimes been slow to keep up with analytics capabilities and trends. Creative is still essential of course, but absent of data analysis, your marketing efforts will...

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Feb 23 2016

AdWords Removes Right Sidebar Ads

  The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide.   Why the Change, AdWords?   Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

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Feb 12 2016

Modern eCommerce for the Luxury Shopper

The Jane’s Vanity brand is devoted to beauty, grace, and form. For over twenty years the owner, Jane, has been carefully curating the finest collections of lingerie, loungewear, and intimate accessories from around the world. Each piece is hand selected...

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Jan 29 2016

Marketing Automation Operations Roles and Responsibilities

So you’re thinking about dipping your toe into marketing automation (MA), but you want to make sure you have the right foundational team in place?   Kudos to you for thinking about your team’s structure before installing a technology solution. All too often marketers have a false belief that marketing automation will be a cure-all for their company’s business needs. However, a tool without a strategy behind it is simply a tool! At Mambo, we recommend implementing a marketing automation readiness program to prepare your team and ensure that you’ll come out...

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Jan 12 2016

Contextual Marketing – How to Personalize your Customer Experience

Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience....

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Jan 06 2016

First of Year Recommended Reads: Digital Marketing Edition.

The holidays are a great time to kickback, unplug and catch up on some light digital marketing reading. This year, Mambo Media’s CEO, Siouxsie Jennett, has shared a few of her favorite marketing articles that she read over the holidays. Did you read a great article that you’re dying to share? Post it in the comments section below!   IDC Does It Again with Fabulous End of Year Predictions   IDC’s annual end of year predictions are always an insightful read. With research-backed statistics, IDC’s CMO FutureScape is the digital market equivalent of looking...

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Dec 30 2015

Mambo Media’s 2016 Marketing Trends: Part 2

  In Part 2 of Mambo Media’s Marketing Trends blog series, we’ve rounded up a few more of Mambo’s leading experts to share their 2016 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Allison Dyer, Mambo Media VP of Marketing Transformation Services   The jig is UP on the easy button around Marketing Automation! The C-level is sitting up and paying attention to what Marketing Automation can actually do to drive business growth and REVENUE. They are seeing their peers fail after making...

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