Author:Mambo Media

Apr 21 2016

Top 4 Must-See Marketo Summit Sessions

Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 – 2015) as a Marketo employee, I can’t help but look at this year through an entirely different lens. A Las Vegas lens mind you; but still coming from a new wide-eyed Marketo employee in 2012 to a seasoned Marketo Speaker and University Day Instructor to an actual attendee has been an amazing journey as a Marketing and a Sales professional.  What my experience has provided...

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Apr 14 2016

Mambo Media Names New Vice President of Client Success

Mambo Media is thrilled to announce that Tiffany Salzman will be the company’s new Vice President of Client Success. In the new role, Tiffany will lead the account management team and focus on client service, team enablement and expanding offerings.   "This is a critical move for us as we rapidly scale our marketing automation solutions consulting", said Mambo Media’s CEO and President Siouxsie Jennett. "We continue to build our enterprise offering and that requires a more sophisticated approach to management, and Tiffany is exceptional at building highly-effective teams and the processes...

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Apr 08 2016

Infographic: Meet Gen Z

Are you currently marketing to Gen Z?  This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors....

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Checklist for Success: How to Improve Your Website in 2016
Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website?   To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short.   Top Areas for Website Improvement   Mobile-Friendliness   With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences.   Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

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Mar 23 2016

Is Your Website Mobile-Friendly? It Should Be.

Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences.   Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” because of the anticipated widespread search implications for websites that were not optimized for mobile. While the company made some changes to mobile search results, many experts and critics have felt that the fear was exaggerated as...

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Mar 18 2016

Update Your LinkedIn Profile for 2016

Don’t miss the opportunity to learn from Mambo Media CMO and student of LinkedIn, Janet Johnson.   Are you looking to launch into a new career? Need to hire a new team member but not sure where to look? Or do you want to network with people in your industry? If so, you need to be active on LinkedIn. Mambo’s CMO Janet Johnson will be teaching a free LinkedIn Workshop on Thursday, March 31st at Portland State University’s CEPE. Sign up today to ensure your LinkedIn profile meets 2016 standards.   For job seekers,...

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Mar 09 2016

Tips to Break through Your Blogger’s Block

  There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future.   We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

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Feb 25 2016

Why You Should Love Your Data

  For those of us who don’t have a deep and abiding love of data, learning to even simply tolerate it can sound unappealing. In honor of the month of love, allow Mambo Media to show you how developing a love affair with data can benefit your marketing bottom line.   As marketing has evolved from being primarily creative-driven to now being more data-driven, marketing strategies have sometimes been slow to keep up with analytics capabilities and trends. Creative is still essential of course, but absent of data analysis, your marketing efforts will...

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Feb 23 2016

AdWords Removes Right Sidebar Ads

  The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide.   Why the Change, AdWords?   Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

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Feb 12 2016

Modern eCommerce for the Luxury Shopper

The Jane’s Vanity brand is devoted to beauty, grace, and form. For over twenty years the owner, Jane, has been carefully curating the finest collections of lingerie, loungewear, and intimate accessories from around the world. Each piece is hand selected...

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