Author:Mambo Media

May 21 2015

Five Signs You’re Ready For a New Website

Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your website may seem like a daunting task, it is an imperative step to remaining current in your industry and it can set you apart from your competitors. The next time you are on your company’s website, look for these five red flags that signal it’s time for an online redesign.

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May 12 2015

Five Key Elements to any Marketing Automation Strategy

Marketing Automation & Lead Generation, Trends & Tips

by Mambo Media

You’ve implemented a Marketing Automation platform, developed personas, mapped the buyer’s journey and established measurable goals for your campaign. You’re ready to go, right? Well, not necessarily.

When developing a marketing automation strategy, the following items are keys to your success:

#1 Contacts

The key question is how “clean” is your email list? It’s not the quantity that counts, it’s the quality! Does your marketing automation software remove emails that have previously had a “hard bounce”? A hard bounce is an email address that permanently fails to send.

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Apr 28 2015

Pop the Champagne! Mambo Media Launches New Website

Mambo News

by Mambo Media

Things have been busy around the Mambo office. In addition to bringing on new team members, appointing a new CMO and continuing to partner with fabulous clients, we have been working diligently to update our website.

Today, we are proud to unveil our newly designed site! This new website was created to reflect the sophistication of our strategic marketing programs. Along with modernizing our site, we now offer our visitors a better opportunity to get to know us. Pages such as About Mambo, Meet the Team, and Working at Mambo offer an inside peek into our internal culture and values that allow our dynamic team to thrive.

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Apr 24 2015

Mambo Media Names Janet Johnson as Chief Marketing Officer

Mambo News

by Mambo Media

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Portland, OR. — April 24, 2015 — In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs including the innovative marketing automation division of the company that was established in 2013.

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Feb 18 2015

Content Sourcing for the Busy Marketer

Content Marketing

by Mambo Media

We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!

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Dec 30 2014

Part Two: How to Convert Qualified Leads to Brand Advocates

Content Marketing, Marketing Automation & Lead Generation, Trends & Tips

by Mambo Media

In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with nearly 50% of consumers not yet ready to purchase, you risk creating a negative experience for your potential customer, or worse, losing the deal.

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Nov 21 2014

What is CASL? How Your Business Can Ensure CASL Compliance.

Trends & Tips

by Mambo Media

You may have heard murmurs that Canada recently released a new law called Canada’s Anti-Spam Legislation (CASL). Effective July 1, 2014, this new legislation will drastically impact digital marketers and businesses that send commercial emails. Penalties for non-compliance with these strict new email marketing requirements will come at a high price. The Canadian government announced that businesses can be fined for up to $10 million dollars for failure to follow legislative guidelines.

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Oct 15 2014

HubSpot’s Inbound 2014 Highlights: Keynote Speakers

Marketing Automation & Lead Generation, Trends & Tips

by Mambo Media

10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing strategy, and topics such as personalization and real-time marketing have gone from experimental to mainstream. The sessions were jam-packed with brilliant marketers, industry thought leaders and marketing automation experts. We’ll be sharing more of our...

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Author:Mambo Media

Five Signs You’re Ready For a New Website

Five Key Elements to any Marketing Automation Strategy

Pop the Champagne! Mambo Media Launches New Website

Mambo Media Names Janet Johnson as Chief Marketing Officer

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Content Sourcing for the Busy Marketer

Part Two: How to Convert Qualified Leads to Brand Advocates

What is CASL? How Your Business Can Ensure CASL Compliance.

HubSpot’s Inbound 2014 Highlights: Keynote Speakers

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