Search:
 

Author:Mambo Media

Facebook Eyes Google’s Pie

Every week there is another article on the failure of Google+, whether it’s a complaint of the absence of users, its slow rate of adoption, its lack of features, or a proclamation of its death, which has been falsely declared since its inception. While it appears it will be a long time before it reaches the size of Facebook, you can be sure that Facebook is closely watching its every move as social signals become more relevant off of the social networks themselves. Google leverages their massive collection of user-data to...

0 Comments
Share Post
Apr 25 2012

Mambo Media Named SoMe Awards Finalist in Six Categories

Mambo Media was chosen as a 2012 SoMe Awards Finalist in six categories, including Best Social Media Agency and Brandbuilder: Awareness & Engagement! The SoMe Awards honor the best social media projects, programs and campaigns of the year. This year, there are 19 finalists, with 10 organizations from the Northwest and one from as far away as Israel! The SoMe Awards ceremony this year features Stephanie Stricklen from KGW as emcee, DJ Gregarious spinning alternative 80s music and industry-leading judges Jason Keath, Amber Naslund, Cindy King, Jonathan Fields and Liz Strauss. The SoMe...

0 Comments
Share Post
Apr 23 2012

Content Strategy + Optimizing Channels

In March I attended the engrossing Q + A with Kristina Halvorson on Content Strategy.  A recurring topic of conversation was the tension between repurposing content across multiple channels versus creating channel-specific user experiences with rich content. Content strategy is an odd beast since a cross-section of Information Architecture (IA), Copywriting, User Experience (UX), and Interactive Design are involved.  Marketing strategies in this framework take a back seat. So as a marketer, it was of interest to learn the challenges of this hybrid role and see that marketing tenets can serve...

0 Comments
Share Post
Apr 13 2012

Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans

Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec USA Marketing team to listen, monitor, engage with fans and thought leaders, create content,  and drive e-commerce sales. Other goals included consultation for the optimization of the brand’s social media properties, and the timing dovetailed perfectly...

0 Comments
Share Post
Mar 11 2012

11 Steps to LinkedIn for Recruitment: Which Should You Use?

If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from to create a successful LinkedIn recruitment campaign. BEFORE Before you begin to recruit, follow these steps to build your Company Page LinkedIn followership and make it easier for candidates to find and apply for your open positions. 1. ...

0 Comments
Share Post
Feb 14 2012

Category Connoisseurs vs. Brand Advocates

In Youngme Moon’s captivating book Different: Escaping the Competitive Herd, she posits that product categories have augmented benefits beyond the average consumer’s ability to tell the difference between any two brands. For example, take toothpaste. When in the toothpaste isle at the grocery store a consumer sees whitening, tartar control, natural, anti-cavity, fluoride, and bad-breath-fighting as advertised product benefits. The myriad of choices and attributes leaves one of two options for the inundated consumer - either consider and weigh all the products and morph into a “category connoisseur,” or be apathetic.  Demanding...

2 Comments
Share Post
Jan 16 2012

Pinterest Roundup

Not familiar with Pinterest? Start here with the Beginner's Guide to Pinterest: http://on.mash.to/xOIp1Y     HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: http://bit.ly/ynmQ0R     Still need convincing that you need to be monitoring Pinterest’s growth? Site visits to Pinterest increased over 4000% in last six months: http://tnw.co/AnJYwc     Pinterest’s designer and co-founder shares his secrets on designing such an addictive platform: http://on.mash.to/AA1vhQ     Optimize your pins! Pinterest link building and SEO strategies: http://bit.ly/xZcGv8     Know your audience- Hear what these power-users had to say about why they...

0 Comments
Share Post
Dec 15 2011

Pinterest: The Love Child of Flickr and Delicious! – 3 Tips for Businesses

If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I describe Pinterest as “for the soul” is because being able to easily share visual experiences we find online is a form of self-expression, and that means its users are keenly engaged (and often obsessed). TIP 1: Do...

0 Comments
Share Post
Dec 06 2011

The Connected Company – from Culture to Marketing Success

We'd like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices (what and where to buy, from whom) and has a greater voice in the marketing conversation (what's great, what's not, what sucks, who's evil) than ever before. This trend is continuing and customer power will only increase...

0 Comments
Share Post
Dec 06 2011

A Holiday Appeal: Hope and Healing for Doernbecher Kids

For two days the city of Portland, OHSU Doernbecher Children’s Hospital  and country music listeners will join together to help support young Doernbecher patients and their families. Each year The Wolf 99.5 Country radio lends its airwaves to a two-day radio-thon on December 8 and 9 showcasing the amazing work performed by Doernbecher’s pediatric experts - and featuring live broadcasts from the hospital. In the spirit of the season, please consider a donation to our campaign. Your contribution will help bring hope and healing to sick children and their families during...

0 Comments
Share Post