Author:Mambo Media

Nov 21 2014

What is CASL? How Your Business Can Ensure CASL Compliance.

You may have heard murmurs that Canada recently released a new law called Canada’s Anti-Spam Legislation (CASL). Effective July 1, 2014, this new legislation will drastically impact digital marketers and businesses that send commercial emails. Penalties for non-compliance with these strict new email marketing requirements will come at a high price. The Canadian government announced that businesses can be fined for up to $10 million dollars for failure to follow legislative guidelines.

Nov 06 2014

Meet Mambo: A Few New Faces Around the Office

by Mambo Media

We’ve been busy at the Mambo office over the past few months and we are thrilled to introduce the newest additions to the Mambo team! With their charisma, humor and whip-smart digital marketing chops, we know that these three new team members will have a bright future with Mambo! Naira Perez, Digital Marketing Strategist Naira’s experience in marketing spans 14 years. Over the course of her career, Naira has had the benefit of looking at marketing from many different perspectives including: sales, corporate marketing, advertising agency and independent consultant. The diversity of...

Oct 27 2014

Three Reasons Why Your Social Media Paid Ad Campaign Will Fail

by Mambo Media

From fame to fortune to followers—there are many lucrative outcomes to social media advertising. However, there are also many chances for failure, misused time and wasted money.

Social media advertising is not as simple as “build it and they will come”. Brands dream of creating a beautiful ad, with a great image and killer copy; clicking publish and watching revenue pour in.

Oct 15 2014

HubSpot’s Inbound 2014 Highlights: Keynote Speakers

by Mambo Media

10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing strategy, and topics such as personalization and real-time marketing have gone from experimental to mainstream. The sessions were jam-packed with brilliant marketers, industry thought leaders and marketing automation experts. We’ll be sharing more of our...

Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

by Mambo Media

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

Aug 22 2014

Translate Your Offline Success to the Online World

by Mambo Media

“I regularly hear members rave about our services, but engagement in our social communities doesn’t reflect this enthusiasm.”

“We offer online registration for all of our events, but the majority of people still prefer to call or come in to register.”

If you are a brick and mortar business, translating a successful offline experience to the online world can be a challenging task. The key to success lies in understanding the essence of your brand–what your target audience loves about your brand, product or service–and extrapolating that to an online environment. Uncovering what motivates and delights your customers will help you evolve a digital strategy that will yield results.

Aug 15 2014

Website Makeover: The Before and After

by Mambo Media

"Going into the website redesign, we did not have a clear vision of what we needed, but Mambo was able to guide us through the process of creating the optimal solution for our audience within the confines of our budget.” - Rob Warmack, VP Market Development, Compli When planning a website redesign, it’s important to evaluate the target audience, the desired user experience, and the strategic goals and objectives of the website. Our client, Compli, a compliance software company, approached Mambo Media to update the current look and feel of their...

Aug 08 2014

Increase Social Advertisement Efficiency with A/B Testing!

by Mambo Media

Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? Simple, you optimize everything! Although best practice will help you create a better post, tweet or ad, it won’t allow you to completely optimize it for your audience. The only way to truly optimize is to...

Author:Mambo Media

What is CASL? How Your Business Can Ensure CASL Compliance.

Meet Mambo: A Few New Faces Around the Office

Three Reasons Why Your Social Media Paid Ad Campaign Will Fail

HubSpot’s Inbound 2014 Highlights: Keynote Speakers

How to Attract Visitors and Convert Them Into Qualified Leads

Translate Your Offline Success to the Online World

Website Makeover: The Before and After

Increase Social Advertisement Efficiency with A/B Testing!

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