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Mambo Media Taps Marketo Veteran to Lead Marketing Automation Efforts

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Nov 20 2015

Digital Agency Earns 2015 Top 10 Marketing Automation Vendor Award

Portland, Ore. (November 20) – Mambo Media, recently named one of the Top 10 Marketing Automation Solution Providers in the USA, has tapped Allison Dyer to lead their growing Marketing Automation practice. Recognizing the opportunity to offer clients a strategic and ROI-focused approach to marketing technology, Mambo is dramatically expanding their marketing automation expertise and offering.

 

“Allison spent the past four years at Marketo building their value consulting practice and supporting their professional services team,” said Siouxsie Jennett, CEO of Mambo Media. “Her work with clients like GE, Microsoft, Sprint and Boeing have given her unique and valuable insights into the reality of what it takes to implement and sustain true modern marketing.”

 

When Marketing Tech Insights Magazine named Mambo one of the Top 10 Marketing Automation Solution Providers in October, they stated, Mambo “…helps CIOs and CMOs apply strategic marketing principles to marketing automation, and to establish a data-driven approach to decision making.”

 

“Few marketers truly realize the strategy critical to the success of marketing automation,” said Allison, VP Marketing Transformation at Mambo. “What happens before and beyond the first 90 days of any technology implementation is critical. That’s what drew me to Mambo. I have the opportunity to build the strategic services essential to enterprise success.”

 

According to research:

 

  • 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential. (SiriusDecisions, 2014)
  • 38% of marketing automation users are actively considering switching marketing automation systems in the coming year. (Venture Beat, 2014)
  • 44% of marketers are not fully satisfied with their marketing automation systems. The three top reasons: the software takes too long to implement, is difficult to learn and is too expensive. (Autopilot, 2015)

 

Mambo has decades of collective experience in helping clients with marketing automation and lead generation programs; is certified in Marketo and HubSpot platforms; and can support Act-On, Pardot, and other marketing automation platforms. Allison Dyer and her team will grow the reach and depth of Mambo’s marketing automation services, develop a strong MA partner ecosystem and further cement Mambo’s position as a world-class modern marketing organization.

 

About Mambo

 

Mambo Media is a full-service marketing agency helping companies with one of the biggest challenges in the marketplace: how to modernize and stay relevant in today’s increasingly digital and highly dynamic business environment. Since 1997, Mambo has built, trained and managed marketing programs for B2B and B2C clients – like Boeing, Clinicient, Grand Central Bakery, Portland State University, Sage Software, and Yamaha – around the globe. For more details visit www.mambomedia.com.

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