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Author:Mambo Media

Sep 09 2015

Infographic: Millennials: The Digital Generation

At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern Millennial.     Want to make sure Millennials are a part of your marketing strategy? Drop Mambo a line, we can help.  ...

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Aug 17 2015

What is Inbound Marketing and Does it Work?

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow. Instead of buying attention, inbound marketing is all about producing quality content that entices people...

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Aug 11 2015

Mambo Media Recognized For Two Digital Marketing Awards

We’re blushing! Mambo Media has been named the winner of two Summit Creative Awards! 2015 marked the 20th anniversary of Summit International’s Creative Awards, an honor that recognizes the accomplishments of small to mid-sized marketing agencies.

Our first blush was an award for the B2B services website that we designed and developed for our client, Zeus Weather. The second award honored a video library that we created for Portland State University’s School of Business Administration.

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Social Media Marketing ROI and Attribution - Mambo Media
Jul 30 2015

7 Things to Consider When Defining Your Marketing Automation KPIs

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs. Identify Your Strategic Goals: Just because you can measure...

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Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

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Jul 01 2015

4th of July Recommended Reads: Digital Marketing Edition

With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a great job of transforming RSS feeds from your favorite domains into a photograph and quick summation for each article. I have created a folder specifically for my favorite digital marketing feeds and overtime, have narrowed down to a few tried and true that I’d like to share with you this 4th of July.

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Jun 19 2015

5 Ways to Boost Your Lead Generation Efforts

When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high volume of low quality leads. And that can ruin the relationship between marketing and sales.

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Jun 10 2015

Mambo Formula: How to Respond to Negative Online Reviews

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May 28 2015

Four Do’s and Don’ts for a Winning Inbound Marketing Strategy

Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey?

If any or all of these questions speak to you, it might be time to embrace inbound marketing and consider how marketing automation platforms like Marketo or HubSpot can lead to more qualified leads, higher conversion rates and – yes – even the holy grail of increased revenue.

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