Author:Mambo Media

Oct 06 2016

Everything You Need to Know About the New Google Possum Update

By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in the Local Pack search results (found between the paid results and organic listings). This was a major pain point! It hurt local establishments that did business in major cities but were physically located just outside the perimeter. It was a frustration for many service businesses...

Aug 08 2016

How to Make Your Customers Love You

by Mambo Media

Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base? When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and makes them want to do business with you. This experience can be applied to any customer touch point, including: social media, mobile responsiveness, ecommerce, user experience, or even web design. What’s underneath, however, is a really solid...

Jul 27 2016

Mambo Media Takes Home Best Website Redesign Award from the 2016 Summit Creative Awards

by Mambo Media

Hip Hip, Hooray! Mambo is excited to take home an award from the 2016 Summit Creative Awards. This year we’re celebrating Best Website Redesign, and we are humbled to share that Mambo was chosen from over 5,000 award submissions from 21 different countries. Mambo had a ball of a time this year, partnering with a luxury lingerie company, Jane’s Vanity, based out of Portland, OR. Jane’s Vanity approached Mambo looking for a strategic marketing firm to translate their elegant brand effectively to the online environment and grow their eCommerce business. To...

Jun 22 2016

Phoning It In – Google’s New AdWords Update Means Much More on Mobile

by Mambo Media

Co-authored by Wendy Hwang Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing with excitement at the groundbreaking new changes Google is about to implement to AdWords. Let’s discuss! Make it mobile, like yesterday Google announced that its search traffic is now in the trillions, and mobile searches occupy half of that space. This is huge, and it means that “mobile-first” will become its very own entity within AdWords. Bidding may now be adjusted individually based on device type: desktop, tablet, or mobile....

Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

by Mambo Media

Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

May 31 2016

Infographic: Baby Boomers, The Transformation Generation

by Mambo Media

With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected. Here at Mambo Media, we recognize that Boomers are a unique demographic. They’re traditionalists with tremendous buying power: predicted to control 70% of the country’s disposable income and spend $15 trillion by the end of 2019. Boomers are...

Apr 26 2016

How to Make the Most Out of Marketo Summit

by Mambo Media

Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing conferences of the year. Plan Ahead—You Gain a lot More from the Event Take a look at the conference schedule and plan out the activities, networking events and educational sessions that you want to attend. There will be a TON of people to meet, sights to see, events to experience, and industry experts to learn from. Without a plan, you may easily end up spinning your wheels...

Apr 26 2016

Don’t Miss These Sessions at Marketo Summit 2016

by Mambo Media

Read about the top picks for this year's Marketo Summit including Marketo Pro Tips: New Ideas You Can Implement Today with Adam New-Waterson, Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success with Matt Heinz, Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI with Edward Unthink, and last but not least, Algorhythm- The Pulse of Creativity, Data and the Future of Brands with Mitch Joel....

Apr 21 2016

Top 4 Must-See Marketo Summit Sessions

by Mambo Media

Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 – 2015) as a Marketo employee, I can’t help but look at this year through an entirely different lens. A Las Vegas lens mind you; but still coming from a new wide-eyed Marketo employee in 2012 to a seasoned Marketo Speaker and University Day Instructor to an actual attendee has been an amazing journey as a Marketing and a Sales professional. What my experience has provided...

Apr 14 2016

Mambo Media Names New Vice President of Client Success

by Mambo Media

Mambo Media is thrilled to announce that Tiffany Salzman will be the company’s new Vice President of Client Success. In the new role, Tiffany will lead the account management team and focus on client service, team enablement and expanding offerings. "This is a critical move for us as we rapidly scale our marketing automation solutions consulting", said Mambo Media’s CEO and President Siouxsie Jennett. "We continue to build our enterprise offering and that requires a more sophisticated approach to management, and Tiffany is exceptional at building highly-effective teams and the processes...

Author:Mambo Media

Everything You Need to Know About the New Google Possum Update

How to Make Your Customers Love You

Mambo Media Takes Home Best Website Redesign Award from the 2016 Summit Creative Awards

Phoning It In – Google’s New AdWords Update Means Much More on Mobile

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Infographic: Baby Boomers, The Transformation Generation

How to Make the Most Out of Marketo Summit

Don’t Miss These Sessions at Marketo Summit 2016

Top 4 Must-See Marketo Summit Sessions

Mambo Media Names New Vice President of Client Success

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