Author:Mambo Media

Jan 09 2014

How the Justine Sacco Debacle Went from Unfortunate to Brilliant in Under 11 Hours

While there were several well-known social media blowups over the holidays, the Justine Sacco saga was by far the most infamous. It had all the elements of your typical social media comment gone wrong. For those of you unfamiliar, a communication executive made a really insensitive remark on Twitter which many people found hugely offensive. She was fired, made the usual apologies and deleted all social media presence. ...

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Dec 18 2013

A Look Back: Mambo Media’s Successful Year (including a great group #selfie)

Within the last year as the world “twerked” on, and people lived up to the mantra, “YOLO!” and touch technology entered our day-to-day lives, Mambo Media continued to be inspired and thankful for our client relationships. As we take a look back at 2013, our focus turns to our growing Mambo team and award-winning, collaborative and exciting campaigns we’ve produced to help grow businesses and brands: ...

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Dec 12 2013

Who Needs The Nightly News When We Have Social Media?

Social media might not literally be taking over the world, but in most markets, social outlets are seen as the “go-to” for breaking news: 71% of 18- to 29-year-olds cite the internet as a main news source. By many people’s standards, Twitter is the best tool not only to read about news but also to report on an event with real-time updates. Roughly half of both Twitter and Facebook users get news from those sites. Unlike traditional news outlets, social media has the ability to report on an international network...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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Nov 07 2013

Mambo Volunteers At Habitat For Second Year In A Row!

For the second year in a row, Mambo Media was given the wonderful opportunity to volunteer for Portland’s Habitat for Humanity program. After the great experience we had building last year we were eager to lend our helping hands again, this time at a different location. On the morning of October 25th, the Mambo team headed for the build site ready to get our hands dirty! After gearing up in our safety attire we were given a rundown of the ten-home community we would be working on. The community called, Orchards, is...

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Oct 31 2013

Millennials: Why Your Business Etiquette Matters More Than Ever

In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with their employers (after all…she is one herself!) and how employers can maximize their communication and potential to benefit the overall success of their companies.  Quick facts: 88% of Millennials are optimistic about finding a job Just 6 in...

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Oct 18 2013

Google Hummingbird: Using Google+ for SEO

You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+:   Hummingbird Change What...

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Sep 26 2013

Administering Facebook Promotions Made Easier

In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made and how it can benefit your business marketing: Promotions no longer have to be run through a third-party application. This means that any business with a Facebook page can run contests and promotions on their own timelines....

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Sep 17 2013

Burgerville Launches Microsite to Gather Guest Input

Did you hear the good news?  Burgerville is opening a new restaurant at the Portland International Airport this Winter!  Now travelers can pick up their favorite NW food before taking off or before heading home after a long flight. Burgerville is taking a unique approach to the design of this new restaurant.  While Burgerville’s “fresh, local, sustainable” values will remain, Burgerville is looking to the airport community to inform portions of the new restaurant’s design.  One way they’re gathering input from the community is by way of a new microsite...

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Sep 01 2013

How to Serve Customers in Social Media

How to Serve Customers in Social Media From negative tweets to guests asking questions online, the idea of social customer service is alive and kicking. If you’re not listening to and responding to your customers on a daily basis, you’re missing the boat. Your customers are talking to you and about you – and they want to be heard.  If you’re not there to listen, respond and engage, you’re missing a giant opportunity to nurture, support and delight them. According to a Zendesk poll, 62% of consumers have used social media for...

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