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Author:Mambo Media

Jan 14 2011

New Year’s Resolutions: Make them Fun!

The newest addition to our team, Mary Rarick comes to Mambo with a B.A. in English, a teaching certificate and a background in publishing, project management and education. Most recently, Mary was the Managing Editor for Portland Family Magazine and Goodness. A self-acknowledged social media addict, she is thrilled to be helping companies foster and engage their online communities. In her free time Mary can be found curled up on the couch reading, volunteering as a member of Century High School’s Site Council or desperately capturing territories in a spirited game of Risk with her family. Join us in welcoming Mary!

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Dec 16 2010

In the Age of Generica, What’s a Brand to Do?

Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx

Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood.  See this chart for all the details:

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Dec 08 2010

Why You Should Give Tumblr a Tumble: My 5 Favorite Features

Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable,  The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:

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Nov 10 2010

Voter Smackdown: Google AdWords vs. Facebook Ads

We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State.

The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the beginning of the smackdown. Which platform is better for online advertising spend?

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Sep 15 2010

Facebook SEO: Personalization and Search

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”

There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.

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Sep 01 2010

Micro-Fundraising Through Mobiles: 5 Apps

The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.

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Aug 23 2010

How to Handle a Social Media Heckler

Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content.

It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus if it is baseless, untrue and, well, just plain old vindictive.

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