Author:Mambo Media

Dec 12 2013

Who Needs The Nightly News When We Have Social Media?

Social media might not literally be taking over the world, but in most markets, social outlets are seen as the “go-to” for breaking news: 71% of 18- to 29-year-olds cite the internet as a main news source. By many people’s standards, Twitter is the best tool not only to read about news but also to report on an event with real-time updates. Roughly half of both Twitter and Facebook users get news from those sites. Unlike traditional news outlets, social media has the ability to report on an international network...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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Nov 07 2013

Mambo Volunteers At Habitat For Second Year In A Row!

For the second year in a row, Mambo Media was given the wonderful opportunity to volunteer for Portland’s Habitat for Humanity program. After the great experience we had building last year we were eager to lend our helping hands again, this time at a different location. On the morning of October 25th, the Mambo team headed for the build site ready to get our hands dirty! After gearing up in our safety attire we were given a rundown of the ten-home community we would be working on. The community called, Orchards, is...

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Oct 31 2013

Millennials: Why Your Business Etiquette Matters More Than Ever

In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with their employers (after all…she is one herself!) and how employers can maximize their communication and potential to benefit the overall success of their companies.  Quick facts: 88% of Millennials are optimistic about finding a job Just 6 in...

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Oct 18 2013

Google Hummingbird: Using Google+ for SEO

You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+:   Hummingbird Change What...

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Sep 26 2013

Administering Facebook Promotions Made Easier

In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made and how it can benefit your business marketing: Promotions no longer have to be run through a third-party application. This means that any business with a Facebook page can run contests and promotions on their own timelines....

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Sep 17 2013

Burgerville Launches Microsite to Gather Guest Input

Did you hear the good news?  Burgerville is opening a new restaurant at the Portland International Airport this Winter!  Now travelers can pick up their favorite NW food before taking off or before heading home after a long flight. Burgerville is taking a unique approach to the design of this new restaurant.  While Burgerville’s “fresh, local, sustainable” values will remain, Burgerville is looking to the airport community to inform portions of the new restaurant’s design.  One way they’re gathering input from the community is by way of a new microsite...

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Sep 01 2013

How to Serve Customers in Social Media

How to Serve Customers in Social Media From negative tweets to guests asking questions online, the idea of social customer service is alive and kicking. If you’re not listening to and responding to your customers on a daily basis, you’re missing the boat. Your customers are talking to you and about you – and they want to be heard.  If you’re not there to listen, respond and engage, you’re missing a giant opportunity to nurture, support and delight them. According to a Zendesk poll, 62% of consumers have used social media for...

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Aug 21 2013

PSU CEPE Digital Marketing Breakfast: Social Customer Service

Portland State University hosted their quarterly Digital Marketing Breakfast this past Tuesday, August 13th. The topic of this month’s event was ‘Social Customer Service’, and was hosted by our very own Siouxsie Jennett, CEO of Mambo Media. The panel consisted of: Tiffany Salzman, senior digital strategist at Mambo Media Scott Trepanier, senior manager of PR, promotions, and social media for Columbia Sportswear Donna Prigmore, customer relations manager at Port of Portland Each presenter shared case studies, anecdotes, and advice about how to offer transparent customer service through the use of social media channels (i.e. Twitter and...

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Aug 13 2013

Chipotle Hacks Their Own Twitter Account – was it worth it?

After Chipotle fake-hacked it’s own Twitter account, the social media world is up in arms.  Was it beneficial?  Was it a breach of trust for their customers?  Either way, their immediate (perhaps temporary?) success cannot be denied. With a series of tweets such as, “Hi sweetie, can you please pick up some lime, salt, and onions? Twitter” and “twitter Find avocado store in Arv,” both Chipotle’s followership and engagement increased.  Chipotle saw a 453% increase over their daily average engagement (with almost 1500 retweets) and gained nearly 5,000 followers from the...

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