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Author:Mambo Media

Dec 17 2010

JumpStart Your Social Media Marketing in 2011

Wouldn’t it be great if you could hire an award-winning social media strategy firm for 3 months to help you jumpstart your online presence? Mambo Media’s new JumpStart packages are for businesses new to social media or those that need to re-energize their social media presence for 2011.

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Dec 16 2010

In the Age of Generica, What’s a Brand to Do?

Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx

Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood.  See this chart for all the details:

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Nov 10 2010

Voter Smackdown: Google AdWords vs. Facebook Ads

We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State.

 

The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the beginning of the smackdown. Which platform is better for online advertising spend?

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Sep 15 2010

Facebook SEO: Personalization and Search

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”

There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.

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Sep 01 2010

Micro-Fundraising Through Mobiles: 5 Apps

The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.

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Aug 23 2010

How to Handle a Social Media Heckler

Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content.

It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus if it is baseless, untrue and, well, just plain old vindictive.

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Aug 12 2010

Building the Pacific Northwest. Elegantly and Efficiently.

Lease Crutcher Lewis is a family business with a rich history dating back almost 125 years. With offices in Portland and Seattle, they are responsible for countless high-profile and landmark building projects in the Pacific Northwest including the still-used main terminal at Sea-Tac Airport. A company with a strong vision and solid values, Lease Crutcher Lewis is employee owned, which enables them to attract and maintain the best talent in the industry.

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