Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you’re tracking and how.
In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including:
- Their main purpose
- Key functionalities
- Term meanings
- Integration options
Understanding the differences and benefits between these tools will help ensure that you have the right tools set up and aren’t wasting time implementing any that won’t be useful for tracking your specific goals.