Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward
Portland, OR. — April 24, 2015 — In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs including the innovative marketing automation division of the company that was established in 2013.
Johnson’s appointment as CMO follows an incredible year of expansion at Mambo Media as the agency has aggressively grown the marketing automation division of the company to meet the demands for a more sophisticated lead generation model for clients. Mambo Media had double digit growth last year and is on track to double revenues this year. In 2015, Mambo Media was named a Silver Certified Agency Partner of inbound marketing and sales platform Hubspot. Mambo also enjoys a strategic partnership with marketing automation software giant Marketo. Johnson will work alongside Mambo’s leadership team to drive marketing automation programs and partnerships, building a best practice expertise in a high demand category.
“Janet has been a longtime friend and partner of our agency,” said Mambo Media’s CEO and President Siouxsie Jennett, “We saw a 60% increase in marketing automation adoption last year, and expect to see even more growth this year as companies realize the lead generation capabilities of such systems. With our core digital marketing competencies and expanding marketing automation practice, we have the opportunity to be the best in class digital marketing agency in the Pacific Northwest. Janet’s expertise and leadership, combined with a deep understanding of marketing technologies, make her an ideal candidate to grow this line of business for Mambo.”
With more than 30 years of experience as a marketing strategist for Fortune 100, mid-size and entrepreneurial organizations, Johnson has overseen global marketing teams for cloud automation, education technology (edtech) and technology (SaaS, enterprise software) companies. Johnson has held marketing leadership positions with top technology companies including Apple, Enron, Now Software, and Merant (now Serena Software).
“There has never been a better time to implement omnichannel marketing programs,” said Johnson, Mambo Media’s newly appointed CMO, “As marketing automation technologies continue to advance, marketers are able to deliver a more personalized and effective communication experience, while delivering real leads to sales. I am excited to be leading the efforts of modern marketing strategies with the support of Mambo Media’s great team.”
More information about Mambo Media’s Marketing Automation Programs is available at: http://www.mambomedia.com/services/marketing-automation-services/
About Mambo Media
From omnichannel strategies to Millennial marketing programs, Mambo Media helps clients grow and modernize in today’s increasingly digital and highly-dynamic business environment. Mambo is a full-service marketing agency with a decidedly holistic business-centric approach. Our award-winning programs include website development, social media and search strategies, inbound lead generation and marketing automation. With clients such as Burgerville, Mentor Graphics, Puppet Labs, OHSU, KinderCare, Western Union and Boeing, Mambo helps companies drive leads and increase revenues through strategic marketing and the implementation of modern technologies.