This will be my 4th year at the Marketo Summit, and the number of marketing automation professionals has grown so dramatically that for the first time ever, the event will now take place in Las Vegas in order to handle the sheer volume of influencers, technologists, executives, and marketing and sales professionals.
It has been amazing to watch the industry grow, and to be a part of a movement of modern marketers looking to impact meaningful influence in how businesses and consumers interact. In earlier years, I predominantly attended Marketo-centric, technical sessions. However, as the caliber of speakers has grown, I’ve found that the “softer” sessions are equally engaging, provoking new sparks of creativity and innovation that can be applied to the full spectrum of customer engagement, from strategy to technology.
I have outlined a few of the sessions that I recommend attending. Click here to access the full list of sessions.
1. Marketo Pro Tips: New Ideas You Can Implement Today
Speakers: Adam New-Waterson (Lean Data CMO) and Jeff Shearer (Nintex Director of Marketing)
Adam New-Waterson, CMO of LeanData is a five-time Marketo Champion Award winner. That should give you an idea of the quality of content that will be packed into his session on tactical and approachable methodologies for implementation in Marketo. He is a tokens fanatic, using them in wildly creative ways, and is an expert on operations and scalability. You will be sure to walk away from this session with a list of optimization opportunities and hopefully be inspired to develop your own creative solutions.
Session info: Marketo Pro Tips: New Ideas You Can Implement Today
Date/Time: May 11th at 2:00pm
Location: Room 319
2. Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success
Speakers: Matt Heinz (Heinz Marketing CEO)
Matt Heinz, is a conference regular and his high-energy, informative sessions always end with very clear, actionable takeaways to immediately put into practice. Heinz has 15+ years of combined sales, marketing, and business development experience, which has provided him with a 360-view of the modern marketing and sales process. He will be sharing his experiences on best practices and proven methodologies to help B2B marketers align sales and marketing and optimize revenue growth during his session.
Session info: Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success
Date/Time: May 12th at 10:30am
Location: Room 313/316
3. Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI
Speakers: Edward Unthank (Etumos Founder and Lead Marketing Technology Consultant)
Edward Unthank, Founder and Lead Marketing Technology Consultant at Etumos is a Marketo Summit regular, as well as a consistent contributor to the Marketo community. He provides tips, tricks and techniques that he has deployed in easy to understand and clear directions. Unthank is a curious spirit by nature, which has led him to exploring new uses for Marketo as well as developing effective techniques to scale Enterprise level deployments. His sessions are always PACKED with information—but don’t worry about writing everything down, as he always shares his slides.
Session info: Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI
Date/Time: May 10th at 4:30pm
Location: Room 319
4. Algorhythm- The Pulse of Creativity, Data and the Future of Brands
Speakers: Mitch Joel (Mirum President)
Mitch Joel is a technologist for technologists. Joel has contributed to The Harvard Business Review, Fast Company, and Inc. Magazine, as well as authored two influential books, Six Pixels of Separation and CTRL ALT Delete. Joel will be discussing the topic of his new upcoming book, Algorhythm- The Pulse of Creativity, Data and the Future of Brands. Meant to act as a guidebook for brands desperately trying to navigate the ever shifting sands of the modern marketplace, Joel embodies the digital sherpa, and his uncanny ability to see around corners should yield an informative session.
Session info: Algorhythm- The Pulse of Creativity, Data and the Future of Brands
Date/Time: May 10th at 1:00pm
Location: Room 313/316
To get your tickets for Marketo Summit 2016, click here.
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