With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected.
Here at Mambo Media, we recognize that Boomers are a unique demographic. They’re traditionalists with tremendous buying power: predicted to control 70% of the country’s disposable income and spend $15 trillion by the end of 2019. Boomers are also active social media and digitally savvy – in fact, they’re one of Facebook’s most enthusiastic demographics.
Most importantly, Baby Boomers are fiercely loyal. Over the years, they tend to stand behind their favorite brands. Once they identify a brand or product that they like, they’ll ride with it through ups and downs.
Take a look at our infographic to learn more about The Transformational Generation:
Want to personalize your marketing programs? Reach out to Mambo. We can help.