Infographic: Baby Boomers, The Transformation Generation

May 31 2016

With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected.


Here at Mambo Media, we recognize that Boomers are a unique demographic. They’re traditionalists with tremendous buying power: predicted to control 70% of the country’s disposable income and spend $15 trillion by the end of 2019. Boomers are also active social media and digitally savvy – in fact, they’re one of Facebook’s most enthusiastic demographics.


Most importantly, Baby Boomers are fiercely loyal. Over the years, they tend to stand behind their favorite brands. Once they identify a brand or product that they like, they’ll ride with it through ups and downs.


Take a look at our infographic to learn more about The Transformational Generation:


Mambo Boomer Infographic v5 100815_jpg


Want to personalize your marketing programs? Reach out to Mambo. We can help.

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