What is Inbound Marketing and Does it Work?

Aug 17 2015

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow.


Instead of buying attention, inbound marketing is all about producing quality content that entices people towards your business. In this way, you will attract customers more organically that you can then convert, close and delight into customers who are willing to promote you to their networks. As you can see in HubSpot’s Inbound Methodology graphic, this approach to marketing and content creation, where you match relevant content to your lead’s nurture path stage, creates a self-sustaining loop which continuously brings you more leads to nurture into awesome customers.

Not only does this approach work, according to HubSpot, it can save your company money. On average, companies save an average of $20,000 per year by investing more in inbound marketing versus traditional outbound marketing.

Why Should You Complete HubSpot’s Inbound Certification?

Convinced by the potential inbound marketing could have for your business? The Inbound Methodology experts at HubSpot offer a free Inbound Certification program to help you dive into the fundamentals of how to attract visitors, convert them into leads, close them as customers and finally, delight them into promoters of your company!

At Mambo Media, we recommend HubSpot’s training based on our own collective experience. Mambo has been recognized as a Silver Partner by HubSpot which acknowledges our work executing inbound marketing services to the highest standards. Our team of HubSpot certified experts can personally attest to the value of learning the fundamentals of the Inbound Methodology concept.

We’re here for you when you’re ready to develop a holistic inbound marketing strategy that will take your business to the next level!

Tips For Taking The HubSpot Inbound Certification

You may be wondering if taking the HubSpot Inbound Certification is right for you. If you’re reading this blog, it probably is!

Even if you don’t use HubSpot, marketers of all types and at all levels will benefit from the certification program; including business owners, entrepreneurs, CEOs, students and anyone else who is interested in the big-picture concept of how inbound marketing can help grow a business.

The HubSpot Inbound Certification program consists of a series of 12 training videos that can be taken at any time with complementary study guides, practice exam questions and additional resources. Having gone through it ourselves, we suggest watching all the videos to get a solid grasp on the fundamentals of inbound marketing.

After completing the videos and taking good notes, you should be well prepared to take the 60-question, 75-minute exam. Just remember, once you start the exam you can’t pause it. So be sure to find an optimal location, free of distractions, while taking the test. The 75 minute length should be sufficient so no need to feel too rushed by the clock. If you weren’t able to meet the75% passing score, don’t fret! You can take the exam up to three times in a 30 day period (with 48 hours in between) to get a little extra studying in.

Once you pass the certification you’ll be able to proudly display your new badge online on your website, LinkedIn profile or even print it off and frame it.

Once you’ve covered the basics of the Inbound Methodology and the HubSpot Inbound Certification exam, get in touch with us, we’ll help you move beyond the basics of the Inbound Methodology towards implementing a rock star inbound marketing strategy for your company.

Learn more about our Inbound Marketing Programs


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