First of Year Recommended Reads: Digital Marketing Edition.

Jan 06 2016

The holidays are a great time to kickback, unplug and catch up on some light digital marketing reading. This year, Mambo Media’s CEO, Siouxsie Jennett, has shared a few of her favorite marketing articles that she read over the holidays. Did you read a great article that you’re dying to share? Post it in the comments section below!


IDC Does It Again with Fabulous End of Year Predictions


IDC’s annual end of year predictions are always an insightful read. With research-backed statistics, IDC’s CMO FutureScape is the digital market equivalent of looking into a crystal ball to see your future. This year, IDC warns that the digital transformation is not over! More CMOs will be outsourcing their marketing efforts and investing in digital marketing technologies. With so many great predictions, we can’t list them all. Here are a few of our favorite teasers:


  • By 2017, CMOs will spend more on content marketing assets than they do on product marketing assets
  • By 2020, 33% of CMOs will outsource some digital marketing activities via marketing-as-a-service (MaaS)
  • By 2020, 20% of marketers will abandon the traditional funnel in favor of a customer-centric model.

Read The Full Article Here.


Debunked! Sales Reps Don’t Matter to B2B Buyers


One of the biggest marketing revelations of 2015 happened at the SiriusDecisions Summit, where analysts Jennifer Ross and Marisa Kopec discussed results from the firm’s newest survey. Turns out, the most frequently cited statistics in sales – that 70% of the buyer’s journey happens before an interaction with a salesperson – is inaccurate. Here’s why, along with 6 takeaways from the biggest B2B marketing event of 2015.

Read The Full Article Here.


State of Marketing Data Report – Takeaways for The Busy Marketer


Are you too busy to read Dun & Bradstreet and Netprospex’s State of Marketing Data report? This article does the heavy lifting for you, offering succinct, insightful and digestible takeaways for B2B marketers. We’ve shared a few of our favorites below:

  • 74% of marketers consider lead quality over quantity
  • 67% of the buyer journey takes place online
  • 87% of B2B marketers cite email as one of their top methods for driving leads through the funnel
  • 80% of B2B marketers consider buyer personas in the context of the sales cycle when creating content strategies

Read The Full Article Here.


Updated B2B Social Media Stats For 2016


Don’t think the B2B industry has a large or active social following? Think again! This article showcases statistics which prove that social media is an effective channel for B2B marketers to connect to valuable prospects. Take a look a few key takeaways:

  • 54% of B2B marketers said they’ve generated leads from social media
  • 78% of marketers said they saw increased traffic with as little as six hours a week invested in social media marketing
  • 80% of all B2B social media leads come from LinkedIn

Read The Full Article Here.


Just can’t get enough? Check out a few of our favorite blogs and publications here.

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