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Content Marketing

Oct 13 2015

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.

We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.

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Sep 29 2015

Gen Z is Here – Quick! Pay Attention.

At Mambo Media, we recognize the impact of today’s multi-generational workforce on marketing strategies and tactics. We pride ourselves on understanding and explaining the Millennial cohort to clients, but we realize – given our work with colleges and university clients – that it was time to begin really digging into the next generation, the 60 million-strong Generation Z. These are the first truly digital natives, born in the age of smartphones. Many don’t remember a time before social media. Generation Z are between about 5 and 18 (some argue 19) years...

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Sep 09 2015

Infographic: Millennials: The Digital Generation

At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern Millennial.     Want to make sure Millennials are a part of your marketing strategy? Drop Mambo a line, we can help.  ...

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Aug 17 2015

What is Inbound Marketing and Does it Work?

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow. Instead of buying attention, inbound marketing is all about producing quality content that entices people...

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Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

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Jun 26 2015

Google+ SEO Results You Can’t Ignore

Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can actually hurt your brand.

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Apr 17 2015

Turn Instagram into a Visual Marketing Machine

It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had surpassed 300 million active users.

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Mar 30 2015

How to Use LinkedIn for Business Development

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

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Mar 24 2015

2015 Security Update for Slider Revolution Plugin

Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on the Envato marketplace. It is also frequently included as part of many WordPress themes. "Recently it was disclosed that older versions of this plugin have a significant security vulnerability that allows hackers to gain access to...

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Mar 09 2015

How to Read Your Data to Avoid Skewed Results

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

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