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Content Marketing

Jan 30 2014

Richard Sherman… a “Thug” or a Marketing Genius?

The story of Richard Sherman received a lot of coverage. This media blow-up was all due to just a few comments made by Sherman post making the game-winning tip in the end-zone which took the Seahawks to the Super Bowl. Let me preface this by saying I’m a born and raised Denver native, so I’ll still be rooting for my Broncos in the SB48. However, as a marketer, I can’t help but notice the sheer momentum a couple comments made after the big game and the goldmine created for Mr....

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Jan 09 2014

How the Justine Sacco Debacle Went from Unfortunate to Brilliant in Under 11 Hours

While there were several well-known social media blowups over the holidays, the Justine Sacco saga was by far the most infamous. It had all the elements of your typical social media comment gone wrong. For those of you unfamiliar, a communication executive made a really insensitive remark on Twitter which many people found hugely offensive. She was fired, made the usual apologies and deleted all social media presence. ...

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Dec 20 2013

Who Doesn’t Like a Discount? Here’s Something to Tweet Home About!

The holidays are always a time to celebrate. It’s a good time to reflect upon the year. At Mambo we have a lot to celebrate. Our agency has been growing quickly and healthily and all to the thanks of our amazing clients. While we could write a blog on each of our fabulous clients (and we do, eventually), I’d like to write this blog as an ode to our relationship with PSU’s Center for Executive and Professional Education (CEPE). It’s an exciting time of the year because they are in the...

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Dec 12 2013

Who Needs The Nightly News When We Have Social Media?

Social media might not literally be taking over the world, but in most markets, social outlets are seen as the “go-to” for breaking news: 71% of 18- to 29-year-olds cite the internet as a main news source. By many people’s standards, Twitter is the best tool not only to read about news but also to report on an event with real-time updates. Roughly half of both Twitter and Facebook users get news from those sites. Unlike traditional news outlets, social media has the ability to report on an international network...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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Nov 08 2013

Calling All Troops!

Mambo is honored to have many amazing clients. Today we’re super excited as one of them, Portland’s helmet company Nutcase Helmets, put on their nuttiest gear and headed to Philadelphia for the Philly Bike Expo this weekend. Being successful at live tweeting doesn’t happen by just showing up at the event. Nutcase has an integrated digital and traditional marketing plan that stretches across all channels. In this week's blog (and a follow-up, to be posted next week), I provide recommendations for effective live tweeting for an event to complement all the...

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Oct 31 2013

Millennials: Why Your Business Etiquette Matters More Than Ever

In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with their employers (after all…she is one herself!) and how employers can maximize their communication and potential to benefit the overall success of their companies.  Quick facts: 88% of Millennials are optimistic about finding a job Just 6 in...

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Sep 26 2013

Administering Facebook Promotions Made Easier

In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made and how it can benefit your business marketing: Promotions no longer have to be run through a third-party application. This means that any business with a Facebook page can run contests and promotions on their own timelines....

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Sep 17 2013

Burgerville Launches Microsite to Gather Guest Input

Did you hear the good news?  Burgerville is opening a new restaurant at the Portland International Airport this Winter!  Now travelers can pick up their favorite NW food before taking off or before heading home after a long flight. Burgerville is taking a unique approach to the design of this new restaurant.  While Burgerville’s “fresh, local, sustainable” values will remain, Burgerville is looking to the airport community to inform portions of the new restaurant’s design.  One way they’re gathering input from the community is by way of a new microsite...

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