Content Marketing

Apr 13 2012

Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans

Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec USA Marketing team to listen, monitor, engage with fans and thought leaders, create content,  and drive e-commerce sales. Other goals included consultation for the optimization of the brand’s social media properties, and the timing dovetailed perfectly...

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Apr 03 2012

Social Media Marketing Course at PSU

I’ve been asked to teach a Social Media Marketing course at Portland State University! We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice. Here’s the course description and a list of certificates this course applies toward: WM403 Social Media Marketing The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and...

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Mar 11 2012

11 Steps to LinkedIn for Recruitment: Which Should You Use?

If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from to create a successful LinkedIn recruitment campaign. BEFORE Before you begin to recruit, follow these steps to build your Company Page LinkedIn followership and make it easier for candidates to find and apply for your open positions. 1. ...

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Feb 14 2012

Category Connoisseurs vs. Brand Advocates

In Youngme Moon’s captivating book Different: Escaping the Competitive Herd, she posits that product categories have augmented benefits beyond the average consumer’s ability to tell the difference between any two brands. For example, take toothpaste. When in the toothpaste isle at the grocery store a consumer sees whitening, tartar control, natural, anti-cavity, fluoride, and bad-breath-fighting as advertised product benefits. The myriad of choices and attributes leaves one of two options for the inundated consumer - either consider and weigh all the products and morph into a “category connoisseur,” or be apathetic.  Demanding...

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Jan 16 2012

Pinterest Roundup

Not familiar with Pinterest? Start here with the Beginner's Guide to Pinterest:     HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest:     Still need convincing that you need to be monitoring Pinterest’s growth? Site visits to Pinterest increased over 4000% in last six months:     Pinterest’s designer and co-founder shares his secrets on designing such an addictive platform:     Optimize your pins! Pinterest link building and SEO strategies:     Know your audience- Hear what these power-users had to say about why they...

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Dec 15 2011

Pinterest: The Love Child of Flickr and Delicious! – 3 Tips for Businesses

If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I describe Pinterest as “for the soul” is because being able to easily share visual experiences we find online is a form of self-expression, and that means its users are keenly engaged (and often obsessed). TIP 1: Do...

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Dec 06 2011

The Connected Company – from Culture to Marketing Success

We'd like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices (what and where to buy, from whom) and has a greater voice in the marketing conversation (what's great, what's not, what sucks, who's evil) than ever before. This trend is continuing and customer power will only increase...

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Nov 30 2011

4 Considerations for Selecting a Social Media Listening System

Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result in analysis paralysis. Strategic objectives need to be evaluated and clarified to guide your business through the process of selecting a listening system that will meet your business needs and goals. Channels Many listening systems limit their monitoring...

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Nov 23 2011

Design for Mobile: Predictions for 2012

Will Design for Mobile Soon Be More Important than Design for Desktop Environments? In 2010, Mary Meeker of Morgan-Stanley predicted that mobile web would outpace desktop web in five years[1]. Gartner’s recent prediction takes it a step further, stating that it will happen by 2013[2]. Currently, mobile design is an afterthought: design a fancy desktop experience, eliminate a few elements that interfere with mobile experiences and voila! This approach doesn’t take into account mobile users’ real need: a mainline to topical, useful information so they can put their phone back in...

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Sep 20 2011

Have You Tried Social Commerce?

In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter. What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment to this  blog post: What did you like or dislike? Did you "share" your purchase with your network on social platforms? What motivated you to do it? Would you do it again on another merchant site? Do tell. ...

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