Content Marketing

Apr 03 2023

We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot

In a few short months, we’ve watched Open AI’s ChatGPT go from marketers’ favorite party trick to a real resource for generating creative content topics and ideas. As a team of content strategists and creators, we’re fascinated by the idea of harnessing the power of AI to take busywork off our plates so we can spend more time empathetically and creatively supporting our clients. This week, we couldn't click fast enough when we received an email inviting us to try Bard—Google’s response to ChatGPT. Here’s what we learned after one week...

Feb 09 2023

GPTChat and 5 Content Marketing Trends To Watch

by Mambo Media

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

by Siouxsie Jennett

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Dec 14 2022

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

by Siouxsie Jennett

Fueling Passion while Feeding the Pipeline The Company From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are...

Jul 11 2021

Adapting Strategies and Processes to the New Normal

by Mambo Media

Adapting Strategies and Processes to the New Normal 2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers. “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.” The ability to build or coach a team to be both lean and agile takes time,...

Jun 28 2021

(Re)Aligning Your Target Audience

by Mambo Media

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

May 18 2021

Eight Tips to Revive Your Marketing in 2021

by Mambo Media

Eight Tips to Revive Your Marketing in 2021 Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation. As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent. Despite all...

Jan 31 2017

3 Reasons Why Content Marketers Must Up Their Game in 2017

by Mambo Media

We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content? Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe that content marketing reigns supreme. This blog post will explore a few reasons why you may have seen a dip in your contents’ effectiveness, and then outline six...

Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

by Mambo Media

Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

by Mambo Media

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website? To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short. Top Areas for Website Improvement Mobile-Friendliness With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences. Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

Content Marketing

We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot

GPTChat and 5 Content Marketing Trends To Watch

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

Adapting Strategies and Processes to the New Normal

(Re)Aligning Your Target Audience

Eight Tips to Revive Your Marketing in 2021

3 Reasons Why Content Marketers Must Up Their Game in 2017

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Checklist for Success: How to Improve Your Website in 2016

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