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Content Marketing

Jul 21 2021

5 Content Marketing Trends To Watch

If you’re familiar with the digital marketing landscape, you know that it’s constantly evolving, and content is generally at the center of it all.    To keep you up to date on the latest, we’ve compiled 5 content “trends” you’ll want to pay attention to throughout the rest of 2021.    However, we will note that all of these trends reference one familiar content truth that remains unchanged: Creating content that provides value to your specific audience will always win.     With that being said, let’s take a look at the specific content tactics that seem to be engaging consumers this year.    Trend #1: Write for people, not search engines  While this isn't a new trend in content marketing,...

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Jul 11 2021

Adapting Strategies and Processes to the New Normal

Adapting Strategies and Processes to the New Normal    2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers.     “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.”     The ability to build or coach a team to be both lean and agile takes time,...

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Jun 28 2021

(Re)Aligning Your Target Audience

(Re)Aligning Your Target Audience    If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads.    That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are.    How to determine your target audience:   Your target audience should be the individuals most likely to do business with you. Depending on your...

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8 Tips to revive your marketing in 2021
May 18 2021

Eight Tips to Revive Your Marketing in 2021

Eight Tips to Revive Your Marketing in 2021   Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation.    As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent.    Despite all...

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Jul 28 2017

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

  Fueling Passion while Feeding the Pipeline   The Company   From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are...

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Jan 31 2017

3 Reasons Why Content Marketers Must Up Their Game in 2017

We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content?   Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe that content marketing reigns supreme. This blog post will explore a few reasons why you may have seen a dip in your contents’ effectiveness, and then outline six...

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Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Co-authored by Jana Kopp   There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years.   Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

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Checklist for Success: How to Improve Your Website in 2016
Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website?   To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short.   Top Areas for Website Improvement   Mobile-Friendliness   With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences.   Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

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Mar 09 2016

Tips to Break through Your Blogger’s Block

  There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future.   We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

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Jan 12 2016

Contextual Marketing – How to Personalize your Customer Experience

Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience....

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