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Content Marketing

Feb 08 2011

Super Bowl Ads Engage Social Media to Extend Their 30 Seconds

With a viewership of over 100 million, the Super Bowl represents destination television at its best. Recognizing the event as a once-in-a-year opportunity to show us their best, smart brands have leveraged social media to pique viewer interest before The Big Game even kicks off and to retain it long after the big play at the end, optimizing the amortization of their $2.5+ million 30-second spot.

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Feb 04 2011

Why Jumo? Social Networking for Nonprofits

Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to supporters is yet to be revealed (the site only launched last month) but contrary to criticism, Jumo doesn’t just reoffer functionality other non-profit focused sites already have. The Facebook app Causes, is who I’ve most often...

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Jan 18 2011

How to Get Started on Quora

A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go when they want to find answers.” Of course, that brings up the fear of how easily time can disappear when you fly into the vortex of social networking sites. This tweeter eloquently described my concerns from...

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Nov 22 2010

Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead.  Below is my attempt to capture the most provocative, instructional and useful takeaways.  This is only meant to whet the appetite.  To listen to the recording, which I highly recommend, go to http://futureofmarketing.com/.  A complete Twitter list of the speakers can be found here: http://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

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Nov 10 2010

Voter Smackdown: Google AdWords vs. Facebook Ads

We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State.

 

The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the beginning of the smackdown. Which platform is better for online advertising spend?

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Sep 22 2010

On the Road to CLASS

So we packed up the truck full of lighting gear, microphones and our Canon 7D (with lots of RedRock Micro rigging) and hit the road to interview teachers and administrators in three different Oregon public school districts.  Over two days, we conducted a dozen interviews and collected B-roll footage from schools and administrative offices in Sherwood, Forest Grove and Tillamook.

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