Content Marketing

Aug 22 2011

Will Adobe Flash Survive the Era of the Mobile Internet?

Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To its credit, Flash has had clear benefits over CSS for many designers, but since the advent of CSS3 and HTML5, standards-compliant designing for the web has come into its own. Can Flash still boast those benefits,...

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Aug 05 2011

Ponies to Bronies: My Little Pony Kicks Up Lessons on Letting Go of Your Brand

My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers.

I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall brand are impossible to control. It’s refreshing to see an example of a company that, rather than striking back to regain control or remaining silent, embraced and took advantage of their unexpected audience and that audience’s unexpected reaction.

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Jul 18 2011

Netflix Brand Loss: How to Preserve Your Brand Equity

Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, those contracts are expiring and the studios are increasing their rates. Netflix must keep their huge streaming library available to subscribers while still keeping their pricing competitive. How Netflix handled the price increase Netflix didn’t explain anything about the licensing...

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Jul 12 2011

Google+: Amassing a New Social Network

Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. The “Circles” feature allows users to control the information they share with customizable user groups, i.e. family, work, friends, customers, thought leaders, etc., and strives to replicate our real-life sharing behavior in the digital realm....

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Jul 10 2011

Event Lead Nurturing Checklist: Before, During, After

Whew, the big event you’ve been working on for months is finally over. People registered, some of them attended, and you emailed them a “thank you.” But did you integrate lead nurturing into your event? Did you take advantage of your opportunity to build trust with individuals and convert prospects? At Mambo, we approach events with a before/during/after strategy, and this framework is especially suitable for lead nurturing. Consider using this checklist for your next event: BEFORE Build personal relationships over time Begin to contact individuals 2-3 months before the event  Establish your thought leadership...

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Jun 28 2011

Social Commerce Tools and Trends

A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast.  Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening and, to be frank, heartening that there is growth in creative technologies coming out of P-town. The Social Commerce Speaker Line Up MONSOONWORKS Jeff Krueger of MonsoonWorks kicked off the event emphasizing the power of referral networks and social...

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Jun 08 2011

Portland Police are ‘Crisis Ready’

Welcome to our guest blogger, Casey Boggs! Casey is president of LT Public Relations – a comprehensive communications firm that specializes in servicing the financial and professional services industries. LT Public Relations recently partnered wtih Mambo Media to offer its proprietary Crisis Ready ( program to help safeguard businesses before, during and after emergencies occur.

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May 03 2011

BridgeWorks Capital: Making Waves in Renewable Energy

BridgeWorks Capital, a boutique merchant bank based in Lake Oswego, OR, has been making waves in the renewable energy sector. Just this month, BridgeWorks both shepherded the acquisition of PrimeStar Solar by General Electric and announced plans to commercialize and manufacture floating power plants which combine energy produced by wave and wind. Using PrimeStar Solar’s record breaking thin film technology, GE will build the largest solar panel manufacturing plant in the nation. BridgeWorks president Mark Waller co-founded PrimeStar in 2006, serving on the company's board and later as chairman. Though no...

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Apr 11 2011

Social Media Fundraising through Facebook: How One Individual Makes a BIG Difference

How can one little individual make a BIG difference?   Siouxsie Jennett, the President of Mambo Media, is on the board of the Clackamas Women’s Services (CWS), an organization that provides critical services to survivors of domestic and sexual violence.  She brought that question to her Mambo team, challenging them to create a social media fundraising campaign that could be used as a pilot, with the ultimate goal of creating a campaign template for board members and other organization advocates to replicate in the future. Campaign Strategy Because the ultimate goal was to...

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