Content Marketing

Apr 11 2011

Social Media Fundraising through Facebook: How One Individual Makes a BIG Difference

How can one little individual make a BIG difference?   Siouxsie Jennett, the President of Mambo Media, is on the board of the Clackamas Women’s Services (CWS), an organization that provides critical services to survivors of domestic and sexual violence.  She brought that question to her Mambo team, challenging them to create a social media fundraising campaign that could be used as a pilot, with the ultimate goal of creating a campaign template for board members and other organization advocates to replicate in the future. Campaign Strategy Because the ultimate goal was to...

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Mar 15 2011

The Chalkboard Project: Social Media Integration

The Chalkboard Project is a Portland-based non-partisan, nonprofit organization that works to improve Oregon’s K-12 public schools. They give voice to Oregon’s teachers and provide a forum where teachers and parents can converse about current issues via their highly successful blogs, as well as encourage activism via the Citizens’ Corps and Teachers’ Corps.

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Feb 16 2011

Our Portland Story: Capturing the Feel of the City

We’d like to welcome guest blogger Melissa Delzio! Melissa is an Art Direction Associate at Mambo Media and creator of the new book Our Portland Story. Listen to her podcast on OPB Q&A with Geoff Norcross here.

It all started with a question, “What ONE thing do you love about Portland?”

It was a question I often asked casually around town to recent transplants and native Portlanders alike. As a transplant to this city myself, I knew that what drew me here was a certain magic that I felt in the city. A magic that in my eyes seemed hard to describe – it’s more like a feeling. I was curious if others felt the same way.

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Feb 11 2011

Portlandia: Use Hashtags to Drive Conversation Around Your Brand

Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands don’t realize that with a bit of creativity, they can also use trending hashtags to drive the conversation around their product or brand. Portlandia’s use of #putabirdonit is a great example. Portlandia was already on top of...

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Feb 08 2011

Super Bowl Ads Engage Social Media to Extend Their 30 Seconds

With a viewership of over 100 million, the Super Bowl represents destination television at its best. Recognizing the event as a once-in-a-year opportunity to show us their best, smart brands have leveraged social media to pique viewer interest before The Big Game even kicks off and to retain it long after the big play at the end, optimizing the amortization of their $2.5+ million 30-second spot.

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Feb 04 2011

Why Jumo? Social Networking for Nonprofits

Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to supporters is yet to be revealed (the site only launched last month) but contrary to criticism, Jumo doesn’t just reoffer functionality other non-profit focused sites already have. The Facebook app Causes, is who I’ve most often...

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