Content Marketing

Jul 10 2011

Event Lead Nurturing Checklist: Before, During, After

Whew, the big event you’ve been working on for months is finally over. People registered, some of them attended, and you emailed them a “thank you.” But did you integrate lead nurturing into your event? Did you take advantage of your opportunity to build trust with individuals and convert prospects? At Mambo, we approach events with a before/during/after strategy, and this framework is especially suitable for lead nurturing. Consider using this checklist for your next event: BEFORE Build personal relationships over time Begin to contact individuals 2-3 months before the event  Establish your thought leadership...

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Jun 28 2011

Social Commerce Tools and Trends

A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast.  Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening and, to be frank, heartening that there is growth in creative technologies coming out of P-town. The Social Commerce Speaker Line Up MONSOONWORKS Jeff Krueger of MonsoonWorks kicked off the event emphasizing the power of referral networks and social...

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Jun 08 2011

Portland Police are ‘Crisis Ready’

Welcome to our guest blogger, Casey Boggs! Casey is president of LT Public Relations – a comprehensive communications firm that specializes in servicing the financial and professional services industries. LT Public Relations recently partnered wtih Mambo Media to offer its proprietary Crisis Ready ( program to help safeguard businesses before, during and after emergencies occur.

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May 03 2011

BridgeWorks Capital: Making Waves in Renewable Energy

BridgeWorks Capital, a boutique merchant bank based in Lake Oswego, OR, has been making waves in the renewable energy sector. Just this month, BridgeWorks both shepherded the acquisition of PrimeStar Solar by General Electric and announced plans to commercialize and manufacture floating power plants which combine energy produced by wave and wind. Using PrimeStar Solar’s record breaking thin film technology, GE will build the largest solar panel manufacturing plant in the nation. BridgeWorks president Mark Waller co-founded PrimeStar in 2006, serving on the company's board and later as chairman. Though no...

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Apr 11 2011

Social Media Fundraising through Facebook: How One Individual Makes a BIG Difference

How can one little individual make a BIG difference?   Siouxsie Jennett, the President of Mambo Media, is on the board of the Clackamas Women’s Services (CWS), an organization that provides critical services to survivors of domestic and sexual violence.  She brought that question to her Mambo team, challenging them to create a social media fundraising campaign that could be used as a pilot, with the ultimate goal of creating a campaign template for board members and other organization advocates to replicate in the future. Campaign Strategy Because the ultimate goal was to...

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Mar 03 2011

Are you Crisis Ready?

Mambo Media has partnered with LT Public Relations to offer its clients a robust crisis communications program to help their PR team prepare for and manage an assortment of disruptive emergencies.

Crises today come in all forms, they’re often unanticipated, and most have detrimental effects on a company’s sales and brand reputation…for years.

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Feb 24 2011

Don’t Forget the Soundtrack

When clients ask us to create video assets to support their marketing efforts, they often have a pretty strong idea of what imagery they want. But that’s really only half the recipe when it comes to making a compelling video. In addition to great visuals, you need great audio to make a complete video experience.

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Feb 16 2011

Our Portland Story: Capturing the Feel of the City

We’d like to welcome guest blogger Melissa Delzio! Melissa is an Art Direction Associate at Mambo Media and creator of the new book Our Portland Story. Listen to her podcast on OPB Q&A with Geoff Norcross here.

It all started with a question, “What ONE thing do you love about Portland?”

It was a question I often asked casually around town to recent transplants and native Portlanders alike. As a transplant to this city myself, I knew that what drew me here was a certain magic that I felt in the city. A magic that in my eyes seemed hard to describe – it’s more like a feeling. I was curious if others felt the same way.

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