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Content Marketing

Sep 22 2010

On the Road to CLASS

So we packed up the truck full of lighting gear, microphones and our Canon 7D (with lots of RedRock Micro rigging) and hit the road to interview teachers and administrators in three different Oregon public school districts.  Over two days, we conducted a dozen interviews and collected B-roll footage from schools and administrative offices in Sherwood, Forest Grove and Tillamook.

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Sep 15 2010

Facebook SEO: Personalization and Search

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”

There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.

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Sep 01 2010

Micro-Fundraising Through Mobiles: 5 Apps

The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.

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Aug 23 2010

How to Handle a Social Media Heckler

Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content.

It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus if it is baseless, untrue and, well, just plain old vindictive.

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Aug 12 2010

Building the Pacific Northwest. Elegantly and Efficiently.

Lease Crutcher Lewis is a family business with a rich history dating back almost 125 years. With offices in Portland and Seattle, they are responsible for countless high-profile and landmark building projects in the Pacific Northwest including the still-used main terminal at Sea-Tac Airport. A company with a strong vision and solid values, Lease Crutcher Lewis is employee owned, which enables them to attract and maintain the best talent in the industry.

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Jul 14 2010

Social for Search: How to Fail

You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?: 1.  Use a listening system to find keywords that are being used in your space 2.  Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3.  When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...

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Jun 23 2010

Working for a Green Economy

Marylhurst University’s mission (located in Portland, Oregon) is to “embrace business education as a transformative process.” Their MBA program in sustainable business is doing just that – transforming the way people approach the concept of “doing business.” Being GREEN isn’t an option anymore, its a necessity.

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