Search:
 

Content Marketing

Aug 12 2010

Building the Pacific Northwest. Elegantly and Efficiently.

Lease Crutcher Lewis is a family business with a rich history dating back almost 125 years. With offices in Portland and Seattle, they are responsible for countless high-profile and landmark building projects in the Pacific Northwest including the still-used main terminal at Sea-Tac Airport. A company with a strong vision and solid values, Lease Crutcher Lewis is employee owned, which enables them to attract and maintain the best talent in the industry.

1 Comment
Share Post
Jul 14 2010

Social for Search: How to Fail

You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?: 1.  Use a listening system to find keywords that are being used in your space 2.  Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3.  When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...

2 Comments
Share Post
Jun 09 2010

Social Media: Should Small Businesses Train or Hire?

I recently answered this LinkedIn question and wanted to share my response with you:

As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you?

Great question, Cynthia. I manage an online marketing firm that specializes in social media and we recommend to our small businesses that they use us very strategically.

1 Comment
Share Post
Jun 02 2010

The Zen of an Audit

One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these trends now.

3 Comments
Share Post
May 27 2010

Hopping on the Twitter Train

Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing.

That was certainly the way I felt before I arrived at Mambo. During my first week as an intern I had an internal battle with myself over whether it was necessary to open my own personal account. Weighing on one side was the fact that I was an intern at a social media marketing company, and should probably be using social media.

2 Comments
Share Post
May 19 2010

Tips for editing and delivering web videos

The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients.  As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post.   This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts.  Our client was really pleased with the result.

0 Comments
Share Post