Content Marketing

Aug 13 2013

Chipotle Hacks Their Own Twitter Account – was it worth it?

After Chipotle fake-hacked it’s own Twitter account, the social media world is up in arms.  Was it beneficial?  Was it a breach of trust for their customers?  Either way, their immediate (perhaps temporary?) success cannot be denied. With a series of tweets such as, “Hi sweetie, can you please pick up some lime, salt, and onions? Twitter” and “twitter Find avocado store in Arv,” both Chipotle’s followership and engagement increased.  Chipotle saw a 453% increase over their daily average engagement (with almost 1500 retweets) and gained nearly 5,000 followers from the...

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Jul 19 2013

3 Steps to Encourage a Culture of Employee Engagement

We’re a competitive bunch at Mambo, and if you’re friends with one of us on Facebook and we have encouraged you to Like the Mambo page, there was a good reason for it – we wanted to WIN the “Who can get the most Facebook friends to Like Mambo?” contest! Social posts by employees from their personal accounts feel more authentic than brand-driven content, so your employees should know that: •  Your management team understands the benefits of having employees who talk about their company •  There are guidelines for when and how...

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Jul 12 2013

Instagram Video Web Round Up: What You Need to Know for Your Brands

A couple weeks ago Instagram announced that video was going to be introduced to their platform.  With more than 130 million users, it comes as no surprise that over five million videos were uploaded in the first 24 hours alone. Currently, 67% of the top brands in the world are on Instagram (i.e. Nike, MTV, Starbucks, Gucci, Burberry), and with Facebook’s 1 billion users in full force (Facebook owns Instagram), the opportunity for brands to share intriguing, authentic content is easier than ever. Using Instagram video, brands can easily: Provide a video teaser...

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May 30 2013

A Digital Community is Still a Community

Yes, it’s true. A group of people online, is still a group of people. And truthfully, it still follows the same general social rules to get things pumped up. That’s right, we’re talking about our crowd-raising, people-pleasing, effectively-communicating community managers. I think it’s safe to say the highly-developed people skills and relationship building techniques you employ in face-to-face interactions can play an instrumental role in the effectiveness of your online community management. Just in case you’ve slipped off the bandwagon, here are a few tips to help you get you...

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May 23 2013

Can’t Find the Perfect Typeface for your Design? Try Creating One Yourself!

We've all been there before. I'm talking about the endless search for the perfect typeface to fit your A+ design. Well, search no longer. For all those times when you can't seem to find the perfect font, we've put together a step-by-step tutorial for creating one on your own. Problem: Help, I can't find the font I want for a design I'm working on! Solution: Make your own, from scratch Time Investment: 1-2 hrs Level: Easy Cost: FREE Tools: Medium-Thick, black felt pen, printer and scanner How to: Go to the MyScriptFont website. Download and then print the template provided....

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Apr 23 2013

Think Tank: Next Gen Social

It's tough enough keeping up with the massive proliferation of social media channels over the last few years. But what will marketing look like five years from now? Which trends will be important enough to impact marketing and our lives? Maybe more importantly, in terms of time and resource investment, what channels and trends can we ignore? I asked three very sharp colleagues to join me at the eMarketing Summit to ponder these questions and have a lively discussion on where technology meets anthropology, and what it all means to marketers...

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Apr 15 2013

Event Outreach: Questions to Ask When Choosing Social Influencers on Twitter

Many of you have learned about our Mambo methodology for thought leader identification, segmentation and engagement. You may even have read my previous blog post on event lead nurturing. This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event influencer identification. It’s easy to make the recommendation to someone else that they should “reach out” to everyone on their thought leader list. Unfortunately, there’s a fine line between outreach and annoyance. I’m always sensitive to...

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Apr 04 2013

Facebook Revealed Part 1: How’s Your EdgeRank?

If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow us on our new series: Facebook Revealed as we explore how to make the most out of your Facebook posts, optimize your page and make the most of the recently released features. Facebook Revealed: How Does...

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Nov 15 2012

SEO Strategies to Survive Google Penguin

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

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Oct 29 2012

Position Your Outbound Marketing Programs To Take Flight

To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening system for content farming and social signals that uncover opportunistic engagement (or mitigation). Optimize or build social assets (channels, branding, SEO, PPC, etc.). Finally, consider a UX review and content audit of an existing landing page to optimize conversions. This is not...

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