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Content Marketing

Jun 26 2014

Branding Yourself for Success

In today’s competitive digital marketing industry it is important to set yourself apart from others, especially when striving for that promotion you want or seeking your dream job. When résumés become redundant, employers look for something that goes beyond words on a page. This is where creating and maintaining a personal brand becomes crucial for success.  When seeking a job in the digital marketing industry, your personal brand is very important, as it can show employers that you understand and are active on various social media channels. It is also important...

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Jun 06 2014

Social ROI and Dating – What Do They Have in Common?

We have all been in a relationship that ended and later wondered: what happened? What could have I done better? This is also the case with many relationships between brands and consumers in social media. An organization may start the dating process with their audience and unbeknownst to them, something goes wrong. They do not know why, and more importantly they do not know how they can do better next time. A chilling statistic: A recent study by Altimeter Group found that 70% of businesses think that social media could meet...

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May 15 2014

Showing is Better Than Telling: How to use an Infographic for Engagement

If you have ever looked at a map, you have, without knowing, interacted with an infographic! What you might remember about that map is that it made it easy for you to find what you were looking for. Data is complex, dynamic, and multi-dimensional; the computer screen (at least to the human eye) is flat and relatively static. How, then, can one represent and distill the multitudes of experience and quantitative information with mere words and pictures? The Infographic. Organizing complex data for clarity and visual digestion is one of the oldest...

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May 09 2014

Three Easy Steps to Take to Avoid a Common Mistake on Social Media

Using social media correctly can generate brand awareness, drive traffic and increase inbound leads to your business; it can even help increase direct sales online. The temptation that businesses run into when managing their social media is to share the same posts and same content across all channels. With social media management software like Hootsuite, Buffer and SocialOomph, the risk is to use the formula of 1 post + 1 button = all channels. Unfortunately not all content is created equal and not every channel is right for the same content....

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May 02 2014

Mambo’s Modern Mobile Methodology

Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but creating a mobile site isn’t always the best. Mobile responsive sites are definitely not a new concept; however, their effectiveness and capabilities are constantly getting better. We’re seeing a major trend in opting out of building a...

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Apr 23 2014

Take Our Quiz: What Facebook Marketer Type Are You?

With unpaid brand Facebook updates now reaching only 2-6% of fans and the reality that they may soon reach 0%, it’s time for us all to take a hard look at our approach to Facebook Marketing. Take our quiz to find out if you’re a Facebook Marketing realist, rebounder or opportunist! 1. My top goal for Facebook Marketing is to: a. build awareness b. educate about my brand, products or services c. rack up the sales 2. My plan to fix the problem of declining organic Facebook reach is to: a. be grateful that Facebook is actually...

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Apr 09 2014

How To Create an eBook

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

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Mar 27 2014

Why is website content important?

Content is essential for modern marketing. In the age of on-demand and custom-curated content, brands need to contribute or they risk getting overlooked. The way to your consumers’ heart is through great content, which should do at least one of the following: Solve a problem Entertain Inform In addition to helping you attract, convert and maintain customers, content is essential for SEO, social media and PPC. SEO With Google’s new algorithm, content is more important than ever. In order to position yourself against your competition and have great search rankings, develop content that you know your...

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Mar 20 2014

Branding in Today’s Market

Branding in today’s market reaches far beyond a slogan, logo and color scheme. A company with a successful brand strategy can be recognized nationally and will help bring value to your business. There are several slip-ups that can be easy for a company to get stuck on as well as some tips that will help a company to succeed. Social media is a great place for your company to show its personality and find its voice. Customers feel more connected when a business is able to humanize its brand. This advocacy...

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Feb 14 2014

Don’t Let the Hecklers Get You Down, Shaun White.

The Olympic events are viewed by more than 3.2 billion people worldwide. It is a spectacle watched by patriotic supporters who are quick to celebrate a win but faster to criticize a loss. United by national pride, fans tune in to cheer on their athletes, a tradition that has taken place for more than 100 years. Athletes, branded by their national flags, are transformed into iconic heroes if successful or outcast as international disappointments if a mistake is made or loss occurs. This year’s Sochi Olympics were no different. Shaun White, a two-time...

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