Search:
 

Content Marketing

Jun 02 2010

The Zen of an Audit

One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these trends now.

Share Post
May 27 2010

Hopping on the Twitter Train

Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing.

That was certainly the way I felt before I arrived at Mambo. During my first week as an intern I had an internal battle with myself over whether it was necessary to open my own personal account. Weighing on one side was the fact that I was an intern at a social media marketing company, and should probably be using social media.

Share Post
May 19 2010

Tips for editing and delivering web videos

The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients.  As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post.   This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts.  Our client was really pleased with the result.

Share Post
May 03 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3

3. Think Long Term

  • Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause.  Celebrities are typically pretty guarded because so many want a piece of them without giving anything in return.  Think about what you can do for your celeb.  If you’re a chocolatier, send him/her a box on a regular basis with a hand-written thank you note.  If you offer a service, get clever and dig into what your celeb in interested in outside of being a celebrity.  They are human, they have feelings, and they don’t want to be used.  They want to have a two-way relationship with cool people like you.  Show them how cool you are and how you’re interested in having a real, interesting, creative relationship.
Share Post
Apr 28 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1

I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements.  We have several clients that can boast celebrity backing so this question was of great interest to me.  The fellow who posed the question lamented about the short-lived spike seen when a celebrity tweets about their product and wanted any insight into capitalizing on that fleeting moment and creating a more lasting, long-term effect.  Great question!

Share Post
Apr 15 2010

A Day Against the Green Screen

Last week the Mambo creative team spent a long day at a Portland production studio shooting several short videos for one of our clients. The videos were scripted, cast and directed by Mambo personnel, then produced using a professional camera crew and actors.

Our client in this case is a large telecommunications firm that wants to promote its online customer service products.

Share Post
Mar 12 2010

Getting Started in Social Media: A Mambo checklist

Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?

Mambo has chosen ten social media techniques as business-critical for today’s marketplace.

1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.

2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry. 

Share Post
Feb 21 2010

Commenting on Industry Blogs

The most common piece of advice social media marketers give to clients is: ENGAGE!  Engage with your users, site visitors, fans, critics, analysts, potential employees – heck, anyone who is paying attention to your product or brand offer.

Share Post
Dec 08 2009

If You’re Going to Invest in Video – Do Video FAQs

Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. There, I said it!

So let’s get down to business. If you’re going to invest in video, do vFAQs. What are vFAQs you ask? They are, simply, Video Frequently Asked Questions. In fact, it’s so simple that it escapes most marketers that are desperate to differentiate themselves from the pack. But if you’re truly looking to service your client – simple is best.

Share Post