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Content Marketing

May 03 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3

3. Think Long Term

  • Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause.  Celebrities are typically pretty guarded because so many want a piece of them without giving anything in return.  Think about what you can do for your celeb.  If you’re a chocolatier, send him/her a box on a regular basis with a hand-written thank you note.  If you offer a service, get clever and dig into what your celeb in interested in outside of being a celebrity.  They are human, they have feelings, and they don’t want to be used.  They want to have a two-way relationship with cool people like you.  Show them how cool you are and how you’re interested in having a real, interesting, creative relationship.
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Apr 28 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1

I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements.  We have several clients that can boast celebrity backing so this question was of great interest to me.  The fellow who posed the question lamented about the short-lived spike seen when a celebrity tweets about their product and wanted any insight into capitalizing on that fleeting moment and creating a more lasting, long-term effect.  Great question!

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Apr 15 2010

A Day Against the Green Screen

Last week the Mambo creative team spent a long day at a Portland production studio shooting several short videos for one of our clients. The videos were scripted, cast and directed by Mambo personnel, then produced using a professional camera crew and actors.

Our client in this case is a large telecommunications firm that wants to promote its online customer service products.

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Mar 12 2010

Getting Started in Social Media: A Mambo checklist

Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?

Mambo has chosen ten social media techniques as business-critical for today’s marketplace.

1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.

2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry. 

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Dec 08 2009

If You’re Going to Invest in Video – Do Video FAQs

Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. There, I said it!

So let’s get down to business. If you’re going to invest in video, do vFAQs. What are vFAQs you ask? They are, simply, Video Frequently Asked Questions. In fact, it’s so simple that it escapes most marketers that are desperate to differentiate themselves from the pack. But if you’re truly looking to service your client – simple is best.

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Nov 24 2009

Using RSS Feeds to Monitor Social Media

If you are interested in monitoring social media and other web-based networks for mentions of your name, brand or products, you are faced with the possibly enormous task of staying current on discussions happening in possibly hundreds of virtual locations. Carefully crafted searches channeled via RSS feeds can bring you what you need in real time.

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