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Content Marketing

Feb 25 2015

Building a Group That Leads: Developing a Successful LinkedIn Group

As busy marketers, we want to avoid managing another social media channel that’s not providing ROI, or not clearly adding value to our brand reputation. A good marketer knows that the content they serve to their LinkedIn audience should be unique and will not be the same content they serve to their Facebook audience, for example. In order to distinguish this relevant content, one must be savvy to the channel, the target audience, and the content that performs well with them.

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Feb 18 2015

Content Sourcing for the Busy Marketer

We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!

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Dec 30 2014

Part Two: How to Convert Qualified Leads to Brand Advocates

In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with nearly 50% of consumers not yet ready to purchase, you risk creating a negative experience for your potential customer, or worse, losing the deal.

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Dec 06 2014

3 SEO Tips and Tricks in Light of Penguin 3.0

Online marketers need to understand how updates to Google’s algorithm may affect their website rankings. When a site is affected by an update, it is important that adjustments are made to avoid further penalties from Google. Unfortunately, sites typically have to wait until Google rolls out another update in order to see how their changes impact rankings. Last month Google rolled out their most recent update of Penguin 3.0 approximately one year after the previous Penguin 2.1 update. How Significant is Penguin 3.0 on Rankings? Every update to Google’s algorithm affects only a...

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Oct 27 2014

Three Reasons Why Your Social Media Paid Ad Campaign Will Fail

From fame to fortune to followers—there are many lucrative outcomes to social media advertising. However, there are also many chances for failure, misused time and wasted money.

Social media advertising is not as simple as “build it and they will come”. Brands dream of creating a beautiful ad, with a great image and killer copy; clicking publish and watching revenue pour in.

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Sep 30 2014

Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing

Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” user experience. Facebook’s latest algorithm update presents an opportunity for brands to better interact and engage with consumers on trending topics. The first part of Facebook’s algorithm update prioritizes posts that mention a trending topic. Facebook...

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Sep 16 2014

Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media

Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what kind of loyalty programs do they have available to me on social?” or “how fast is their social media customer support?” Because consumer expectations are so high, brands must rise to the occasion and learn...

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Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

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Aug 15 2014

Website Makeover: The Before and After

"Going into the website redesign, we did not have a clear vision of what we needed, but Mambo was able to guide us through the process of creating the optimal solution for our audience within the confines of our budget.” - Rob Warmack, VP Market Development, Compli When planning a website redesign, it’s important to evaluate the target audience, the desired user experience, and the strategic goals and objectives of the website. Our client, Compli, a compliance software company, approached Mambo Media to update the current look and feel of their...

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