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Author:Siouxsie Jennett

Jul 28 2017

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

  Fueling Passion while Feeding the Pipeline   The Company   From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are...

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Happy Holidays!

We here at Mambo are feeling very lucky and blessed for such a successful 2014. To celebrate and share in this success we feel it’s important to give back. We were recently introduced to an amazing organization that is doing something very good for humankind and we wanted to celebrate them. Bravo Youth Orchestras gives the joy of music to kids in North Portland who lack access to music education. The results have been phenomenal and we are in awe of what these young musicians can do. MAMBO MATCHING PROGRAM If you would...

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Apr 23 2013

Think Tank: Next Gen Social

It's tough enough keeping up with the massive proliferation of social media channels over the last few years. But what will marketing look like five years from now? Which trends will be important enough to impact marketing and our lives? Maybe more importantly, in terms of time and resource investment, what channels and trends can we ignore? I asked three very sharp colleagues to join me at the eMarketing Summit to ponder these questions and have a lively discussion on where technology meets anthropology, and what it all means to marketers...

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May 08 2012

Mambo Media Wins SoMe Awards for “Agency of the Year” and “Best ROI Under $10k”

We’d like to thank the SoMe Awards for a night we’ll never forget! Music, drinks, PhotoBlasting, hosting by Stephanie Stricklen - and if that wasn’t enough, Mambo won two SoMe Awards! The SoMe Awards celebrate innovative and effective social media projects, programs and campaigns. For the third year in a row, Mambo Media won the Agency of the Year award! Mambo’s entry was an organization-wide social media restructuring, which included conducting an analysis of the client’s market, giving thorough training and building consensus among the organization’s departments. The Agency of the Year award...

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Apr 03 2012

Social Media Marketing Course at PSU

I’ve been asked to teach a Social Media Marketing course at Portland State University! We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice. Here’s the course description and a list of certificates this course applies toward: WM403 Social Media Marketing The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and...

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Vestas: Extreme Safety

Overall Objective of the Campaign: Vestas, a pioneering wind energy company, hired Mambo Media to create a safety program to reach remote, dispersed turbine technicians. Vestas did not need to change the amount or type of safety training technicians received, but sought to change the way the technicians regarded personal and team safety on the job. Techs were deeply set in their routines and had become indifferent to traditional corporate safety initiatives. Mambo believed a new approach to an effective safety program should: Appeal to techs and their particular sensibilities Offer continued engagement via...

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Bob’s Red Mill: Nonprofit Event

Overall Objective of the Campaign Bob’s Red Mill founders Bob and Charlee Moore gave the OHSU Foundation one of its largest pledges in its history –  $25 million – to study childhood nutrition and obesity. The Bob and Charlee Moore Institute for Nutrition and Wellness at OHSU (Oregon Health & Science University) would lead the medical community, worldwide, in tackling childhood obesity. Mambo Media’s task was: Organize a team of communicators to promote the announcement/press conference  – held on September 16, 2011 – via social channels Create a storm of local, social conversations so...

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OHSU: Marketing Efforts Transformation

Overall Objective of the Campaign The Oregon Health and Sciences University (OHSU) is comprised of  four main units of operation: Hospital, Medical School, Research, and Philanthropy. In each are countless smaller entities. For example, the Dental school is part of the Education unit; Doernbecher’s Children’s Hospital Foundation is under the Philanthropy unit; the Knight Cancer Institute is under both research and healthcare unit. Each unit, prior to OHSU’s engagement with Mambo Media, had its own small staff of frontline communicators and dedicated channels. For instance, the Knight Cancer Institute had its own...

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Sage ERP X3: Social Media Restructuring

Overall Objective of the Campaign Approached by Sage ERP to develop a global social media strategy for their 17-country marketing and PR team, Mambo Media embarked on a long-term partnership with this world-wide ERP heavy hitter to create the most effective approach to modern marketing from a global perspective that could also be replicated across the multi-country landscape. Leveraging our well-established social media methodology, we worked with Sage to develop a highly-successful and ever-evolving social media strategy.  Our first task, and the first step of our methodology, was to establish strategic goals...

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Jan 30 2012

2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4

Catch up on Part 1 and Part 2 of Siouxsie’s 4-part series on 2012: The Year of Business Realities.

REALITY 3 – Smart Integration of New Tools

We so often see organizations paralyzed by the implementation of a new technology where so much time and energy was put into researching just the right solution and then somehow the actual implementation and training was treated as an afterthought.  With the best of intentions, decisions were made, large budgets were spent, and now it’s up to the “doers” to implement and ensure the new solution is optimized to the highest level. 

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