Social Media Monitoring and Big Brother

Jun 29 2012

Any good brand manager knows that monitoring social media mentions of your product is a great way to maintain your reputation and keep any issues from getting out of hand.  The US federal government knows this too, and has been monitoring email and social media for years now.


This is not a new approach to intelligence gathering, as monitoring “chatter” has long been a staple of national security work.  But thanks to a few concerned citizens, we now know what words to avoid using if we don’t want to catch the attention of government snoops.  Recently the Electronic Privacy Information Center filed a request under the Freedom of Information Act to obtain a list of the many keywords and phrases the government uses to monitor media for signs of terrorist or other threats against the U.S.  Check out the broad and sometimes laughable words below.

Read more at the UK Daily Mail:

And the complete analyst’s handbook here:

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Paul Hamerton-Kelly
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