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Reputation Management/Public Relations

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management
Nov 15 2016

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

"If you don’t move quickly, the world will do it for you." Lisa Heathman, on handling a social media crisis.    It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates across multiple digital platforms, one small comment or mistake can quickly spiral out of control. However, 84% of consumers state that they trust online reviews as much as personal recommendations. Managing your reputation is vital to maintaining...

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How To Make Your Customers Love You
Aug 08 2016

How to Make Your Customers Love You

Co-authored by Elena Foley   You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base?  When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and makes them want to do business with you. This experience can be applied to any customer touch point, including: social media, mobile responsiveness, ecommerce, user experience, or even web design. What’s underneath, however, is a really solid...

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Jun 10 2015

Mambo Formula: How to Respond to Negative Online Reviews

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Jan 23 2014

Crisis!

It’s happened before and it will happen again. Someone posted something on social media that shouldn’t have been posted, an explosion at a warehouse or a scandal with a CEO. Crises are a part of running a business and it is better to be prepared for them instead of being caught off guard. There are several easy actions that can help a company better prepare for all types of crisis:...

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Dec 20 2013

Who Doesn’t Like a Discount? Here’s Something to Tweet Home About!

The holidays are always a time to celebrate. It’s a good time to reflect upon the year. At Mambo we have a lot to celebrate. Our agency has been growing quickly and healthily and all to the thanks of our amazing clients. While we could write a blog on each of our fabulous clients (and we do, eventually), I’d like to write this blog as an ode to our relationship with PSU’s Center for Executive and Professional Education (CEPE). It’s an exciting time of the year because they are in the...

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Aug 01 2013

Is Your Crisis Communications Go-Bag Packed?

A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social media, all businesses are at risk for a PR disaster to strike. No matter your company’s size, if you don’t have a crisis communications plan, a small spark could spread like wildfire and damage the reputation...

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Jul 02 2013

VividWall at PSU CEPE

Portland State University's Center for Executive and Professional Education (CEPE) is part of Portland State University's School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper connection and understanding of the social conversations, industry articles and student successes in a visually engaging and captivating manner. Mambo Media's VividWall social slideshow solution combines CEPE's tweets and Facebook posts and displays them on...

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Aug 10 2012

What is VividWall? A Visual Aggregator

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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Jun 29 2012

Social Media Monitoring and Big Brother

Any good brand manager knows that monitoring social media mentions of your product is a great way to maintain your reputation and keep any issues from getting out of hand.  The US federal government knows this too, and has been monitoring email and social media for years now. This is not a new approach to intelligence gathering, as monitoring “chatter” has long been a staple of national security work.  But thanks to a few concerned citizens, we now know what words to avoid using if we don’t want to catch the...

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Nov 22 2010

Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead.  Below is my attempt to capture the most provocative, instructional and useful takeaways.  This is only meant to whet the appetite.  To listen to the recording, which I highly recommend, go to http://futureofmarketing.com/.  A complete Twitter list of the speakers can be found here: http://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

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