SEO

Sep 23 2021

Google Analytics vs. Google Search Console

Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how. In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...

Jul 21 2021

5 Content Marketing Trends To Watch

by Taylor Sievers

If you’re familiar with the digital marketing landscape, you know that it’s constantly evolving, and content is generally at the center of it all. To keep you up to date on the latest, we’ve compiled 5 content “trends” you’ll want to pay attention to throughout the rest of 2021. However, we will note that all of these trends reference one familiar content truth that remains unchanged: Creating content that provides value to your specific audience will always win. With that being said, let’s take a look at the specific content tactics that seem to be engaging consumers this year. Trend #1: Write for people, not search engines While this isn't a new trend in content marketing,...

Jun 28 2021

(Re)Aligning Your Target Audience

by Taylor Sievers

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

Oct 13 2016

6 Areas to Optimize Voice Search for SEO and PPC

by Mambo Media

Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot. So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all search engines. Voice search is a fast growing trend – and it’s not likely to disappear. In fact, earlier this year Google shared that nearly 25% of searches performed on mobile devices were done through voice search. This...

Mar 23 2016

Is Your Website Mobile-Friendly? It Should Be.

by Mambo Media

Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences. Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” because of the anticipated widespread search implications for websites that were not optimized for mobile. While the company made some changes to mobile search results, many experts and critics have felt that the fear was exaggerated as...

Feb 23 2016

AdWords Removes Right Sidebar Ads

by Mambo Media

The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide. Why the Change, AdWords? Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

Aug 12 2015

Brace Yourself! How this Google Shakeup will Impact your Business.

by Mambo Media

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites. What’s the Deal with Alphabet? Breathe easy! The Alphabet announcement is a corporate restructuring move and should have no immediate or...

Jun 26 2015

Google+ SEO Results You Can’t Ignore

by Mambo Media

Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can actually hurt your brand.

Mar 16 2015

Why Your Website Needs to Be Mobile-friendly by April 2015

by Mambo Media

Is your site prepared for Google’s upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.

Jul 03 2014

How to Use SEO to Optimize Your Website

by Mambo Media

Have you ever wondered how search engines such as Google or Bing are able to return results that are so close, if not exactly what you were looking for? This is all made possible by Search Engine Optimization (SEO). SEO can improve the visibility of a website on free search engines (Google or Bing). Search engines will display results that they consider to be most relevant to a user’s search query. There are many components that contribute to increasing a website’s SEO to improve that website’s search engine ranking. A high...

SEO

Google Analytics vs. Google Search Console

5 Content Marketing Trends To Watch

(Re)Aligning Your Target Audience

6 Areas to Optimize Voice Search for SEO and PPC

Is Your Website Mobile-Friendly? It Should Be.

AdWords Removes Right Sidebar Ads

Brace Yourself! How this Google Shakeup will Impact your Business.

Google+ SEO Results You Can’t Ignore

Why Your Website Needs to Be Mobile-friendly by April 2015

How to Use SEO to Optimize Your Website

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