Feb 09 2023

GPTChat and 5 Content Marketing Trends To Watch

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to.      Is GPTChat good for content topics and ideas?   YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search.  It can give you a sense of what is important when you are thinking about your topic, and potentially...

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Sep 23 2021

Google Analytics vs. Google Search Console

Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how.   In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...

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Jun 28 2021

(Re)Aligning Your Target Audience

(Re)Aligning Your Target Audience    If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads.    That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are.    How to determine your target audience:   Your target audience should be the individuals most likely to do business with you. Depending on your...

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Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results - Reid B Horton -
Mar 30 2020

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?   I was never a fan of talking to inanimate objects. Up until recently, talking to no-one-in-particular was a sign you were going crazy (talking to dogs doesn’t count). That all changed with the birth of our smart new friends Alexa and Siri. These digital assistants leverage AI (artificial intelligence) technology to provide answers to our voice searches via the smartphones in our pockets and the smart-speakers sitting on our kitchen counters, and they have significant implications to SEO. We’ve...

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Optimize voice search for SEO and PPC
Oct 13 2016

6 Areas to Optimize Voice Search for SEO and PPC

Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot.   So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all search engines.   Voice search is a fast growing trend – and it’s not likely to disappear. In fact, earlier this year Google shared that nearly 25% of searches performed on mobile devices were done through voice search. This...

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Mar 23 2016

Is Your Website Mobile-Friendly? It Should Be.

Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences.   Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” because of the anticipated widespread search implications for websites that were not optimized for mobile. While the company made some changes to mobile search results, many experts and critics have felt that the fear was exaggerated as...

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Feb 23 2016

AdWords Removes Right Sidebar Ads

  The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide.   Why the Change, AdWords?   Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

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Aug 12 2015

Brace Yourself! How this Google Shakeup will Impact your Business.

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites. What’s the Deal with Alphabet? Breathe easy! The Alphabet announcement is a corporate restructuring move and should have no immediate or...

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