SEO

Oct 13 2016

6 Areas to Optimize Voice Search for SEO and PPC

Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot. So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all search engines. Voice search is a fast growing trend – and it’s not likely to disappear. In fact, earlier this year Google shared that nearly 25% of searches performed on mobile devices were done through voice search. This...

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Mar 23 2016

Is Your Website Mobile-Friendly? It Should Be.

SEO

by Mambo Media

Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences. Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” because of the anticipated widespread search implications for websites that were not optimized for mobile. While the company made some changes to mobile search results, many experts and critics have felt that the fear was exaggerated as...

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Feb 23 2016

AdWords Removes Right Sidebar Ads

Paid Advertising, SEO

by Mambo Media

The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide. Why the Change, AdWords? Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

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Aug 12 2015

Brace Yourself! How this Google Shakeup will Impact your Business.

Analytics & Reporting, SEO, Trends & Tips

by Mambo Media

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites. What’s the Deal with Alphabet? Breathe easy! The Alphabet announcement is a corporate restructuring move and should have no immediate or...

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Jun 26 2015

Google+ SEO Results You Can’t Ignore

Content Marketing, SEO

by Mambo Media

Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can actually hurt your brand.

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Mar 16 2015

Why Your Website Needs to Be Mobile-friendly by April 2015

Paid Advertising, SEO

by Mambo Media

Is your site prepared for Google’s upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.

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Jul 03 2014

How to Use SEO to Optimize Your Website

SEO

by Mambo Media

Have you ever wondered how search engines such as Google or Bing are able to return results that are so close, if not exactly what you were looking for? This is all made possible by Search Engine Optimization (SEO). SEO can improve the visibility of a website on free search engines (Google or Bing). Search engines will display results that they consider to be most relevant to a user’s search query. There are many components that contribute to increasing a website’s SEO to improve that website’s search engine ranking. A high...

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Oct 18 2013

Google Hummingbird: Using Google+ for SEO

SEO

by Mambo Media

You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+: Hummingbird Change What...

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Nov 15 2012

SEO Strategies to Survive Google Penguin

Content Marketing, Marketing Automation & Lead Generation, SEO

by Mambo Media

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

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Aug 10 2012

What is VividWall? A Visual Aggregator

Analytics & Reporting, Content Marketing, Reputation Management/Public Relations, SEO, Trends & Tips

by Mambo Media

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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SEO

6 Areas to Optimize Voice Search for SEO and PPC

Is Your Website Mobile-Friendly? It Should Be.

AdWords Removes Right Sidebar Ads

Brace Yourself! How this Google Shakeup will Impact your Business.

Google+ SEO Results You Can’t Ignore

Why Your Website Needs to Be Mobile-friendly by April 2015

How to Use SEO to Optimize Your Website

Google Hummingbird: Using Google+ for SEO

SEO Strategies to Survive Google Penguin

What is VividWall? A Visual Aggregator

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