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Website Development & Design

Checklist for Success: How to Improve Your Website in 2016
Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website?   To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short.   Top Areas for Website Improvement   Mobile-Friendliness   With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences.   Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

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Sep 23 2015

The Five Things College Websites Should Provide

When was the last time that you evaluated your school’s website from a user’s perspective? Designing, expanding or managing a university or community college website can be a challenge for many institutions.  College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points. As such, it’s easy to fail at presenting information in a thoughtful, effective and visitor-friendly format. Mambo Media’s experience in designing and developing higher education websites has taught us that there are five essential components that every school’s site...

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Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

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May 21 2015

Five Signs You’re Ready For a New Website

Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your website may seem like a daunting task, it is an imperative step to remaining current in your industry and it can set you apart from your competitors. The next time you are on your company’s website, look for these five red flags that signal it’s time for an online redesign.

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Mar 24 2015

2015 Security Update for Slider Revolution Plugin

Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on the Envato marketplace. It is also frequently included as part of many WordPress themes. "Recently it was disclosed that older versions of this plugin have a significant security vulnerability that allows hackers to gain access to...

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Aug 15 2014

Website Makeover: The Before and After

"Going into the website redesign, we did not have a clear vision of what we needed, but Mambo was able to guide us through the process of creating the optimal solution for our audience within the confines of our budget.” - Rob Warmack, VP Market Development, Compli When planning a website redesign, it’s important to evaluate the target audience, the desired user experience, and the strategic goals and objectives of the website. Our client, Compli, a compliance software company, approached Mambo Media to update the current look and feel of their...

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Jul 10 2014

Blink and They’re Gone: Everything You Need to Know about Effective Homepage Design

The typical visitor only spends 3-5 seconds on a site before deciding whether or not to take action or move on! A homepage is your company’s first impression in the digital space and is responsible for clearly communicating your message and value proposition to all users. So what can you do to make the most of your short impression window? Take the time to design a homepage that will make the best possible impression and continue to offer value to all of your users. The 7 most critical elements of a...

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May 02 2014

Mambo’s Modern Mobile Methodology

Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but creating a mobile site isn’t always the best. Mobile responsive sites are definitely not a new concept; however, their effectiveness and capabilities are constantly getting better. We’re seeing a major trend in opting out of building a...

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Mar 27 2014

Why is website content important?

Content is essential for modern marketing. In the age of on-demand and custom-curated content, brands need to contribute or they risk getting overlooked. The way to your consumers’ heart is through great content, which should do at least one of the following: Solve a problem Entertain Inform In addition to helping you attract, convert and maintain customers, content is essential for SEO, social media and PPC. SEO With Google’s new algorithm, content is more important than ever. In order to position yourself against your competition and have great search rankings, develop content that you know your...

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