Marketing Automation & Lead Generation

Oct 17 2022

The Future of Google Analytics: The Countdown to GA4 Has Begun

For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying,   "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property."   You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...

background image features a laptop, phone and credit card. Positioned over the top of the image is the article title, Adressing the Post-Pandemic Buyer: Your 5 Step Process, written by Siouxsie Jennett

Aug 24 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

by Siouxsie Jennett

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Jun 28 2021

(Re)Aligning Your Target Audience

by Taylor Sievers

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

May 18 2021

Eight Tips to Revive Your Marketing in 2021

by Taylor Sievers

Eight Tips to Revive Your Marketing in 2021 Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation. As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent. Despite all...

Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

by Mambo Media

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

Feb 07 2018

3 Ways Marketing Enables Sales for Success

by Mambo Media

In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a modern digital marketing strategy that is measurable, repeatable, and delivers results. Luckily, platforms that support data-driven, user-first strategic marketing campaigns are stronger and more integrated than ever. (Read how Hubspot and a modern strategy increased pipeline...

Jul 28 2017

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

by Siouxsie Jennett

Fueling Passion while Feeding the Pipeline The Company From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are...

Dec 07 2016

3 Reasons Why Email is So Effective for Holiday Marketing

by Mambo Media

As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016. We’ve all experienced the shift to online shopping and mobile commerce. Marketers who’ve embraced digital strategies may wonder how effective email is during the holiday season, and whether it should still carry weight in their marketing mix. Here are 3 reasons...

Aug 08 2016

How to Make Your Customers Love You

by Mambo Media

Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base? When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and makes them want to do business with you. This experience can be applied to any customer touch point, including: social media, mobile responsiveness, ecommerce, user experience, or even web design. What’s underneath, however, is a really solid...

Apr 26 2016

How to Make the Most Out of Marketo Summit

by Mambo Media

Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing conferences of the year. Plan Ahead—You Gain a lot More from the Event Take a look at the conference schedule and plan out the activities, networking events and educational sessions that you want to attend. There will be a TON of people to meet, sights to see, events to experience, and industry experts to learn from. Without a plan, you may easily end up spinning your wheels...

Marketing Automation & Lead Generation

The Future of Google Analytics: The Countdown to GA4 Has Begun

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

(Re)Aligning Your Target Audience

Eight Tips to Revive Your Marketing in 2021

Making Sense of GDPR and Its Implications for US Businesses

3 Ways Marketing Enables Sales for Success

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

3 Reasons Why Email is So Effective for Holiday Marketing

How to Make Your Customers Love You

How to Make the Most Out of Marketo Summit

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