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Marketing Automation & Lead Generation

Jul 28 2017

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

li { padding: 2px 0px 2px 60px;} ul { padding: 30px; }   Fueling Passion while Feeding the Pipeline   The Company   From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact,...

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Dec 07 2016

3 Reasons Why Email is So Effective for Holiday Marketing

As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016.   We’ve all experienced the shift to online shopping and mobile commerce. Marketers who’ve embraced digital strategies may wonder how effective email is during the holiday season, and whether it should still carry weight in their marketing mix. Here are 3 reasons...

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How To Make Your Customers Love You
Aug 08 2016

How to Make Your Customers Love You

Co-authored by Elena Foley   You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base?  When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and makes them want to do business with you. This experience can be applied to any customer touch point, including: social media, mobile responsiveness, ecommerce, user experience, or even web design. What’s underneath, however, is a really solid...

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Apr 26 2016

How to Make the Most Out of Marketo Summit

Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing conferences of the year.   Plan Ahead—You Gain a lot More from the Event   Take a look at the conference schedule and plan out the activities, networking events and educational sessions that you want to attend. There will be a TON of people to meet, sights to see, events to experience, and industry experts to learn from. Without a plan, you may easily end up spinning your wheels...

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Apr 26 2016

Don’t Miss These Sessions at Marketo Summit 2016

Read about the top picks for this year's Marketo Summit including Marketo Pro Tips: New Ideas You Can Implement Today with Adam New-Waterson, Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success with Matt Heinz, Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI with Edward Unthink, and last but not least, Algorhythm- The Pulse of Creativity, Data and the Future of Brands with Mitch Joel....

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Apr 21 2016

Top 4 Must-See Marketo Summit Sessions

Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 – 2015) as a Marketo employee, I can’t help but look at this year through an entirely different lens. A Las Vegas lens mind you; but still coming from a new wide-eyed Marketo employee in 2012 to a seasoned Marketo Speaker and University Day Instructor to an actual attendee has been an amazing journey as a Marketing and a Sales professional.  What my experience has provided...

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Jan 29 2016

Marketing Automation Operations Roles and Responsibilities

So you’re thinking about dipping your toe into marketing automation (MA), but you want to make sure you have the right foundational team in place?   Kudos to you for thinking about your team’s structure before installing a technology solution. All too often marketers have a false belief that marketing automation will be a cure-all for their company’s business needs. However, a tool without a strategy behind it is simply a tool! At Mambo, we recommend implementing a marketing automation readiness program to prepare your team and ensure that you’ll come out...

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Jan 12 2016

Contextual Marketing – How to Personalize your Customer Experience

Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience....

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The importance of marketing and sales alignment
Dec 10 2015

Vlog: The Importance of Sales and Marketing Alignment

Janet Johnson, Mambo Media’s Chief Marketing Officer, discusses how aligning marketing and sales can drive leads, increase sales and grow revenue for your business. Watch the video, or read below for key insights and takeaways.     :   Why is it important to bring sales and marketing departments together?   Gartner has predicted that within five years people will make it 85% of the way through their decision making process on any product before they actually talk to a human. We see that marketing is responsible for way more of that nurturing, providing the kind of...

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