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Trends & Tips

The future state of marketing with design thinking creates and
Jun 08 2018

Design thinking: reframing the way we view design, solve problems, and collaborate

What is design thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO The word “design” has been tossed around and casually used in a myriad of ways over the years. As such, the ways in which each person interprets the word widely varies. Most commonly, it is associated with graphic designers; these amazingly talented and creative people can put many seemingly unrelated pieces together...

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Hands typing at a laptop computer. Images of locks float above the user's hands to visualize online user data privacy
Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

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Feb 07 2018

3 Ways Marketing Enables Sales for Success

In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a modern digital marketing strategy that is measurable, repeatable, and delivers results.   Luckily, platforms that support data-driven, user-first strategic marketing campaigns are stronger and more integrated than ever. (Read how Hubspot and a modern strategy increased pipeline...

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Marketing Tips and Trends for 2018
Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

Happy New Year from the team at Mambo Media!   Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends.  If this first serving of snackable marketing tips leaves you hungry...

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Google Search Operator Guide
Jul 10 2017

Google Search Operator Guide: Tips & Tricks for Marketers

Google handles more than two trillion searches each year. That’s a lot of queries, that yield a lot of results. With so much content available, sometimes it can be a challenge to find the exact resource that you’re looking for.   Enter: Google search operators—modifiers you can use to refine and specify your online searches to find exactly what you’re looking for.  Advanced search operators make Google a powerful tool to help busy marketers perform research, from SEO to content marketing to competitive analysis. Below is our list of frequently used search...

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Feb 09 2017

Why Messaging Apps Are the Next Big Thing in Social Media

Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received per month, and would charge customers for each text that exceeded the limit.   At their inception, messaging apps were created to be a solution for this problem; WhatsApp, WeChat, Facebook Messenger, and others came into popularity as many people—especially those outside the U.S.—opted out of expensive SMS plans. But times have changed, and messaging apps...

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Jan 03 2017

Mambo Media’s 2017 Digital Marketing Trends: Part 2

In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Content Format Takes the Crown   Jana Kopp – Director of Customer Experience   With social media algorithms placing more importance on real-time and consistent engagement, content marketing will shift in three ways. First, marketers will need to become even more creative with new formats of content (live video, GIFs, VR, etc.) that provides an even better, easily digestible,...

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Dec 30 2016

Mambo Media’s 2017 Digital Marketing Trends: Part 1

It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our team’s intel to gain greater insight into what 2017 has in store for the world of digital marketing. Do you agree? Share you 2017 prediction in the comment section below!   Last Call for Outdated Websites   Siouxsie Jennett...

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Oct 06 2016

Everything You Need to Know About the New Google Possum Update

By Wendy Hwang   A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in the Local Pack search results (found between the paid results and organic listings). This was a major pain point! It hurt local establishments that did business in major cities but were physically located just outside the perimeter. It was a frustration for many service businesses...

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Jun 22 2016

Phoning It In – Google’s New AdWords Update Means Much More on Mobile

Co-authored by Wendy Hwang   Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing with excitement at the groundbreaking new changes Google is about to implement to AdWords. Let’s discuss!   Make it mobile, like yesterday   Google announced that its search traffic is now in the trillions, and mobile searches occupy half of that space. This is huge, and it means that “mobile-first” will become its very own entity within AdWords.   Bidding may now be adjusted individually based on device type: desktop, tablet, or mobile....

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