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Trends & Tips

Jul 21 2021

5 Content Marketing Trends To Watch

If you’re familiar with the digital marketing landscape, you know that it’s constantly evolving, and content is generally at the center of it all.    To keep you up to date on the latest, we’ve compiled 5 content “trends” you’ll want to pay attention to throughout the rest of 2021.    However, we will note that all of these trends reference one familiar content truth that remains unchanged: Creating content that provides value to your specific audience will always win.     With that being said, let’s take a look at the specific content tactics that seem to be engaging consumers this year.    Trend #1: Write for people, not search engines  While this isn't a new trend in content marketing,...

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Jul 11 2021

Adapting Strategies and Processes to the New Normal

Adapting Strategies and Processes to the New Normal    2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers.     “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.”     The ability to build or coach a team to be both lean and agile takes time,...

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Jun 28 2021

(Re)Aligning Your Target Audience

(Re)Aligning Your Target Audience    If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads.    That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are.    How to determine your target audience:   Your target audience should be the individuals most likely to do business with you. Depending on your...

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8 Tips to revive your marketing in 2021
May 18 2021

Eight Tips to Revive Your Marketing in 2021

Eight Tips to Revive Your Marketing in 2021   Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation.    As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent.    Despite all...

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Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results - Reid B Horton - MamboMedia.com
Mar 30 2020

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?

Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?   I was never a fan of talking to inanimate objects. Up until recently, talking to no-one-in-particular was a sign you were going crazy (talking to dogs doesn’t count). That all changed with the birth of our smart new friends Alexa and Siri. These digital assistants leverage AI (artificial intelligence) technology to provide answers to our voice searches via the smartphones in our pockets and the smart-speakers sitting on our kitchen counters, and they have significant implications to SEO. We’ve...

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Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results - Reid B Horton - MamboMedia.com
May 31 2019

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results   It’s no secret that consumers are expecting a personalized experience in every facet their online shopping journey. And instead of hopping into the "War Room" with Doctor Strangelove, you have plenty of options on how and where deploy your troops (strategy).  When they have a question, the overwhelming majority quickly turn to their mobile device for a fast, and intuitive, answer. According to Google, searches containing the word “best” have grown by 80%...

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2019 Digital Marketing Trends: It’s Time to Focus on Gen Z - MamboMedia.com - 2019 Digital Marketing Predictions
Feb 14 2019

2019 Digital Marketing Trends: It’s Time to Focus on Gen Z

It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will represent 40% of consumers by 2020. As this segment will soon have unprecedented buying power, brands need to take a customer-centric approach to their marketing and appeal to this younger generation’s values.   Gen Zers don’t have patience...

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2019 Predictions: The Best Customer Experience Will Require Data-Driven Creativity - mambomedia.com
Jan 11 2019

2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity

Mambo's Top 2019 Digital Marketing Trends: Trend #1   As customers continue to demand personalized, hyper-relevant, and interactive experiences, 2019 will require brands to make customer experience an equally creative and data-driven priority. Brands by and large have accepted the fact that content is at the core of their marketing efforts, but how we combine data and creativity to optimize content for the user will set successful brands apart from their competition.   According to McKinsey research, two things are happening in 2019: Companies looking to integrate the disciplines of data and creativity are...

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The future state of marketing with design thinking creates and
Jun 08 2018

Design thinking: reframing the way we view design, solve problems, and collaborate

What is design thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO The word “design” has been tossed around and casually used in a myriad of ways over the years. As such, the ways in which each person interprets the word widely varies. Most commonly, it is associated with graphic designers; these amazingly talented and creative people can put many seemingly unrelated pieces together...

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Making Sense of GDPR and Its Implications for US Businesses - MamboMedia.com
Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

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