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Trends & Tips

Google Search Operator Guide
Jul 10 2017

Google Search Operator Guide: Tips & Tricks for Marketers

Google handles more than two trillion searches each year. That’s a lot of queries, that yield a lot of results. With so much content available, sometimes it can be a challenge to find the exact resource that you’re looking for.   Enter: Google search operators—modifiers you can use to refine and specify your online searches to find exactly what you’re looking for.  Advanced search operators make Google a powerful tool to help busy marketers perform research, from SEO to content marketing to competitive analysis. Below is our list of frequently used search...

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Feb 09 2017

Messaging Apps Are the Next Big Thing in Social Media

In this two part blog series, we’ll examine a rising trend in social media: messaging apps. Part 1 dives into how messaging apps have become a platform for personalized engagement and social sharing. In Part 2, we’ll discuss some real-world examples of how marketers are using messaging apps as part of their social media strategy.   Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received...

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Jan 03 2017

Mambo Media’s 2017 Digital Marketing Trends: Part 2

In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Content Format Takes the Crown   Jana Kopp – Director of Customer Experience   With social media algorithms placing more importance on real-time and consistent engagement, content marketing will shift in three ways. First, marketers will need to become even more creative with new formats of content (live video, GIFs, VR, etc.) that provides an even better, easily digestible,...

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Dec 30 2016

Mambo Media’s 2017 Digital Marketing Trends: Part 1

It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our team’s intel to gain greater insight into what 2017 has in store for the world of digital marketing. Do you agree? Share you 2017 prediction in the comment section below!   Last Call for Outdated Websites   Siouxsie Jennett...

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Oct 06 2016

Everything You Need to Know About the New Google Possum Update

By Wendy Hwang   A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in the Local Pack search results (found between the paid results and organic listings). This was a major pain point! It hurt local establishments that did business in major cities but were physically located just outside the perimeter. It was a frustration for many service businesses...

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Jun 22 2016

Phoning It In – Google’s New AdWords Update Means Much More on Mobile

Co-authored by Wendy Hwang   Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing with excitement at the groundbreaking new changes Google is about to implement to AdWords. Let’s discuss!   Make it mobile, like yesterday   Google announced that its search traffic is now in the trillions, and mobile searches occupy half of that space. This is huge, and it means that “mobile-first” will become its very own entity within AdWords.   Bidding may now be adjusted individually based on device type: desktop, tablet, or mobile....

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Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Co-authored by Jana Kopp   There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years.   Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

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May 31 2016

Infographic: Baby Boomers, The Transformation Generation

With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected.   Here at Mambo Media, we recognize that Boomers are a unique demographic. They’re traditionalists with tremendous buying power: predicted to control 70% of the country’s disposable income and spend $15 trillion by the end of 2019. Boomers are...

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Apr 08 2016

Infographic: Meet Gen Z

Are you currently marketing to Gen Z?  This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors....

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Mar 09 2016

Tips to Break through Your Blogger’s Block

  There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future.   We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

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