Trends & Tips

Apr 03 2023

We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot

In a few short months, we’ve watched Open AI’s ChatGPT go from marketers’ favorite party trick to a real resource for generating creative content topics and ideas. As a team of content strategists and creators, we’re fascinated by the idea of harnessing the power of AI to take busywork off our plates so we can spend more time empathetically and creatively supporting our clients. This week, we couldn't click fast enough when we received an email inviting us to try Bard—Google’s response to ChatGPT. Here’s what we learned after one week...

Feb 09 2023

GPTChat and 5 Content Marketing Trends To Watch

by Mambo Media

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

by Siouxsie Jennett

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

hands reaching into table with tablets and phones with social media terminology. Overlaid on top of that is a transparent box with the title 'Latest Social Media Must-Know Trends for Digital Marketers' written by Taylor Sievers, Social Media Manager

Aug 27 2021

Latest Social Media Must-Know Trends for Digital Marketers

by Mambo Media

Very few marketing channels change more often than social media platforms. New channels are constantly appearing and taking market share, such as TikTok. Algorithm updates across the board change how we create content. New features are tested monthly, and influencers are gaining more traction with social media companies. With all these changes, companies who use social media are constantly looking for an edge to continue to drive traffic from social channels back to their sites. To stay relevant, you must stay in touch with the latest features and trends in order...

Jul 11 2021

Adapting Strategies and Processes to the New Normal

by Mambo Media

Adapting Strategies and Processes to the New Normal 2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers. “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.” The ability to build or coach a team to be both lean and agile takes time,...

Jun 28 2021

(Re)Aligning Your Target Audience

by Mambo Media

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

May 18 2021

Eight Tips to Revive Your Marketing in 2021

by Mambo Media

Eight Tips to Revive Your Marketing in 2021 Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation. As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent. Despite all...

May 31 2019

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results

by Mambo Media

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results It’s no secret that consumers are expecting a personalized experience in every facet their online shopping journey. And instead of hopping into the "War Room" with Doctor Strangelove, you have plenty of options on how and where deploy your troops (strategy). When they have a question, the overwhelming majority quickly turn to their mobile device for a fast, and intuitive, answer. According to Google, searches containing the word “best” have grown by 80%...

Feb 14 2019

2019 Digital Marketing Trends: It’s Time to Focus on Gen Z

by Mambo Media

It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will represent 40% of consumers by 2020. As this segment will soon have unprecedented buying power, brands need to take a customer-centric approach to their marketing and appeal to this younger generation’s values. Gen Zers don’t have patience...

2019 Predictions: The Best Customer Experience Will Require Data-Driven Creativity - mambomedia.com

Jan 11 2019

2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity

by Siouxsie Jennett

Mambo's Top 2019 Digital Marketing Trends: Trend #1 As customers continue to demand personalized, hyper-relevant, and interactive experiences, 2019 will require brands to make customer experience an equally creative and data-driven priority. Brands by and large have accepted the fact that content is at the core of their marketing efforts, but how we combine data and creativity to optimize content for the user will set successful brands apart from their competition. According to McKinsey research, two things are happening in 2019: Companies looking to integrate the disciplines of data and creativity are...

Trends & Tips

We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot

GPTChat and 5 Content Marketing Trends To Watch

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

Latest Social Media Must-Know Trends for Digital Marketers

Adapting Strategies and Processes to the New Normal

(Re)Aligning Your Target Audience

Eight Tips to Revive Your Marketing in 2021

Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results

2019 Digital Marketing Trends: It’s Time to Focus on Gen Z

2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity

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