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The future state of marketing with design thinking creates and
Jun 08 2018

Design thinking: reframing the way we view design, solve problems, and collaborate

What is design thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO The word “design” has been tossed around and casually used in a myriad of ways over the years. As such, the ways in which each person interprets the word widely varies. Most commonly, it is associated with graphic designers; these amazingly talented and creative people can put many seemingly unrelated pieces together...

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Hands typing at a laptop computer. Images of locks float above the user's hands to visualize online user data privacy
Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

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Feb 07 2018

3 Ways Marketing Enables Sales for Success

In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a modern digital marketing strategy that is measurable, repeatable, and delivers results.   Luckily, platforms that support data-driven, user-first strategic marketing campaigns are stronger and more integrated than ever. (Read how Hubspot and a modern strategy increased pipeline...

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Marketing Tips and Trends for 2018
Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

Happy New Year from the team at Mambo Media!   Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends.  If this first serving of snackable marketing tips leaves you hungry...

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What Brands Should Consider Before Getting Involved In Political Activism
Mar 03 2017

What Brands Should Consider Before Getting Involved In Political Activism

The recent rise of polarization and controversy in the political environment has brought an unprecedented amount of companies taking strong sociopolitical stances publically, including executives speaking out from Fortune 500 companies like Apple, Microsoft, Coca Cola, Goldman Sachs, Airbnb, Nike, Starbucks, and Facebook to name a few.   What makes this era unique is that while companies are leveraging their power for political change, it equally empowers consumers with an opportunity for activism. As companies take a left or right leaning side, the consumer has a clear point of action regarding how...

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Feb 09 2017

Why Messaging Apps Are the Next Big Thing in Social Media

Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received per month, and would charge customers for each text that exceeded the limit.   At their inception, messaging apps were created to be a solution for this problem; WhatsApp, WeChat, Facebook Messenger, and others came into popularity as many people—especially those outside the U.S.—opted out of expensive SMS plans. But times have changed, and messaging apps...

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Jan 31 2017

3 Reasons Why Content Marketers Must Up Their Game in 2017

We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content?   Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe that content marketing reigns supreme. This blog post will explore a few reasons why you may have seen a dip in your contents’ effectiveness, and then outline six...

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Jan 03 2017

Mambo Media’s 2017 Digital Marketing Trends: Part 2

In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Content Format Takes the Crown   Jana Kopp – Director of Customer Experience   With social media algorithms placing more importance on real-time and consistent engagement, content marketing will shift in three ways. First, marketers will need to become even more creative with new formats of content (live video, GIFs, VR, etc.) that provides an even better, easily digestible,...

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Dec 30 2016

Mambo Media’s 2017 Digital Marketing Trends: Part 1

It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our team’s intel to gain greater insight into what 2017 has in store for the world of digital marketing. Do you agree? Share you 2017 prediction in the comment section below!   Last Call for Outdated Websites   Siouxsie Jennett...

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Dec 07 2016

3 Reasons Why Email is So Effective for Holiday Marketing

As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016.   We’ve all experienced the shift to online shopping and mobile commerce. Marketers who’ve embraced digital strategies may wonder how effective email is during the holiday season, and whether it should still carry weight in their marketing mix. Here are 3 reasons...

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