5 Ways to Boost Your Lead Generation Efforts
When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high […]
Mambo Formula: How to Respond to Negative Online Reviews
How do you respond when you’re notified that a legitimate negative review has been posted about your business? Whether the review was posted on Yelp, Google+, Facebook or an industry-specific site, experts agree that responding quickly shows that you’re listening to your customers, you care about their feedback and that you have nothing to hide! […]
Mambo Media is a HubSpot Certified Agency
Mambo Media has been a proud partner of inbound marketing and sales platform HubSpot since 2014. We are thrilled to announce that we recently took our HubSpot partnership to the next level, earning silver partner status! We are excited to be able to offer even more inbound marketing expertise to our clients and maximize their […]
Four Do’s and Don’ts for a Winning Inbound Marketing Strategy
Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey? If any or all of these questions speak to you, it might be time to embrace inbound marketing […]
Five Signs You’re Ready For a New Website
Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your […]
Five Key Elements to any Marketing Automation Strategy
You’ve implemented a Marketing Automation platform, developed personas, mapped the buyer’s journey and established measurable goals for your campaign. You’re ready to go, right? Well, not necessarily. When developing a marketing automation strategy, the following items are keys to your success: #1 Contacts The key question is how “clean” is your email list? It’s not […]
Don’t Wait to Verify your Call and Location Extensions in AdWords
Here at Mambo Media, we recommend the use of ad extensions to enhance Google AdWords. Ad extensions offer visitors increased opportunities to engage with an ad by displaying additional information like direct links to offers, (white papers, case stories) “click to call” or location information. In most cases, we’ve seen that utilizing extensions result in […]
Pop the Champagne! Mambo Media Launches New Website
Things have been busy around the Mambo office. In addition to bringing on new team members, appointing a new CMO and continuing to partner with fabulous clients, we have been working diligently to update our website. Today, we are proud to unveil our newly designed site! This new website was created to reflect the sophistication […]
Mambo Media Names Janet Johnson as Chief Marketing Officer
Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward Portland, OR. — April 24, 2015 — In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs […]
Turn Instagram into a Visual Marketing Machine
It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had […]
