Digital Recap: The Impact of Social Media on Today’s News
Every three months, the lecture room of Portland State University’s Center for Executive and Professional Education (CEPE) is filled with eager digital marketers, business owners and curious early risers. CEPE’s quarterly Digital Marketing Breakfast brings together digital marketing leaders from Portland, Oregon that offer their expertise on modern marketing issues. Moderated by Mambo Media’s own […]
How to Use LinkedIn for Business Development
LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on […]
2015 Security Update for Slider Revolution Plugin
Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on […]
Why Your Website Needs to Be Mobile-friendly by April 2015
Is your site prepared for Google’s upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.
How to Read Your Data to Avoid Skewed Results
From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend […]
Building a Group That Leads: Developing a Successful LinkedIn Group
As busy marketers, we want to avoid managing another social media channel that’s not providing ROI, or not clearly adding value to our brand reputation. A good marketer knows that the content they serve to their LinkedIn audience should be unique and will not be the same content they serve to their Facebook audience, for […]
Content Sourcing for the Busy Marketer
We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!
Pinterest Best Practices: The Dos and Don’ts
Pinterest has only been around for 4 years but it is quickly becoming one of the most powerful visual platforms for both marketers and consumers. With 70 million total users and 25 billion pins, Pinterest has earned the title as the third most popular social networking site in the U.S.
Part Two: How to Convert Qualified Leads to Brand Advocates
In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with […]
Happy Holidays!
We here at Mambo are feeling very lucky and blessed for such a successful 2014. To celebrate and share in this success we feel it’s important to give back. We were recently introduced to an amazing organization that is doing something very good for humankind and we wanted to celebrate them. Bravo Youth Orchestras gives […]
