Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your website may seem like a daunting task, it is an imperative step to remaining current in your industry and it can set you apart from your competitors. The next time you are on your company’s website, look for these five red flags that signal it’s time for an online redesign.
- Your Site Isn’t Mobile Responsive: As a result of Google’s recent mobile friendliness search update, mobile responsiveness is now more important than ever to maintain or increase website traffic. When it comes to conversions, providing your customers with a consistent online experience is key. Make sure your audience can easily access, click and interact with your site on their phone or tablet.
- Outdated Branding: Your branding should be a visual complement to your company’s services and appeal to your target audience. Make sure your website reflects the look, tone and feel of your brand’s promise in today’s marketplace.
- Low Conversion Rates: If you’re not already tracking your website’s data, then you need to be! How are your visitors converting? How many pages are they visiting? What is your average time on your site? Where are your biggest ‘abandon’ spots? And, if users are abandoning your pages or carts at a higher level than your industry average, there are opportunities for improvements.
- Difficult Navigation: Visitors should be able to find what they’re looking for on your website in two clicks or less. If your content isn’t accessible, you may have fallen in the “bad UX” category. Content that is buried because of difficult navigation will frustrate users and increase the likelihood that they will abandon your site and go somewhere more accessible.
- No WOW Factor: 55% of visitors spend 15 or less seconds on your website, which means you must capture their attention in the first few seconds of a user landing on you site. Ensure your website loads quickly, looks thoughtfully designed and provides compelling and credible content.
Don’t make the mistake of having an outdated website. Company sites are often the first place prospects will go to research products and services. If your website doesn’t provide an immediate positive impression (or “wow factor,”) is difficult to navigate or isn’t mobile responsive, chances are visitors will move right along to the next place that does.
If your company’s website, matches one or more of the descriptions above, contact us for a free consultation to help you boost your user experience and conversions!
Compiled by: Tori Opsahl