When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high volume of low quality leads. And that can ruin the relationship between marketing and sales.
Whether you’re struggling to generate a sufficient amount of leads for your business or you are noticing too many leads that aren’t converting, it may be time to revisit your lead gen strategy.
Let us help you with five smart ways to boost your lead generation efforts.
1. Create a persuasive title: Consumers are inundated with countless pieces of content every day. How do they decide what to spend their time on? Engaging titles and headlines! Create titles that convince potential leads the article or offer is worth their time. It’s not unusual for organizations to spend 50% of their time crafting the headline and the other 50% creating the content – it truly is that important!
3. Offer high-value content: When it comes to purchasing a product or service, prospects need to be convinced they are making the right decision. Provide them with high-quality content that demonstrates your brand’s expertise. And as we noted above, be sure to provide content appropriate to each stage in the sales funnel. Start with a high value offer to get them into your lead nurture system, and then provide educational content, market and product comparisons and product features and benefits as you move leads through unique stages of the buyer’s journey. Need examples? Check out our available content for download.
4. Make your Calls to Action (CTAs) stand out: Research shows calls to action buttons have a 14.79% increase in conversions if they include valuable CTA copy. Ensure CTAs are visible to prospects by making them a bright color, use contrasting text and place them “above the fold.” In addition, set up A/B testing to validate which CTA copy performs better. For example, your instincts may tell you to use “Free Trial.” With A/B testing you can confirm whether “See Plans and Pricing” outperforms “Free Trial.” Test your knowledge on what works and what doesn’t by checking out Which Test Won for examples A/B testing.
5. Blog regularly: Though this may seem like common knowledge to boost search rankings, blogs also provide companies with a unique lead generation opportunity. Blogging allows businesses to demonstrate their industry expertise and thought leadership. They also provide an opportunity to capture prospect’s information via forms and additional engagement on an organization’s website.
No matter the size of your company, creating, executing or modifying your lead generation strategy can be a daunting task. Though there are countless ways to boost your efforts, the key to success is persistence and dedication to your chosen lead generation strategy.
Interested in other ways to grow or enhance your lead generation strategy? Get in touch with us today for a free evaluation and consultation of your lead gen efforts!
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