Infographic: Millennials: The Digital Generation
At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern […]
Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer
Many people know keyboard shortcuts for Microsoft products like Word and Excel but did you know there are shortcuts for your search browser as well? The last thing I want to do to when working on a project is waste valuable time that could be better spent on research, strategy, and/or implementation, so I’m always […]
What is Inbound Marketing and Does it Work?
The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing […]
Brace Yourself! How this Google Shakeup will Impact your Business.
Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local […]
Mambo Media Recognized For Two Digital Marketing Awards
We’re blushing! Mambo Media has been named the winner of two Summit Creative Awards! 2015 marked the 20th anniversary of Summit International’s Creative Awards, an honor that recognizes the accomplishments of small to mid-sized marketing agencies.
Our first blush was an award for the B2B services website that we designed and developed for our client, Zeus Weather. The second award honored a video library that we created for Portland State University’s School of Business Administration.
7 Things to Consider When Defining Your Marketing Automation KPIs
When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the […]
Why Your Marketing Plan Needs to Include a Mobile Strategy
What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 […]
Why You Need to Upgrade Your Google AdWords URLs Now
Google AdWords first announced Upgraded URLs last February with a deadline to adopt the new standard by July 1, 2015. The Upgraded URLs function was developed to help users who frequently change customer-tracking parameters (allowing marketers to track advertising effectiveness through the AdWords channel).
4th of July Recommended Reads: Digital Marketing Edition
With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a […]
Google+ SEO Results You Can’t Ignore
Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can […]
