Mambo Media One of Top 10 Marketing Automation Solution Providers
Marketing Tech Insights Magazine has just named Mambo Media one of the Top 10 Marketing Automation Solution Providers in the US. In their diligence, they stated, Mambo Media “…helps CIOs and CMOs apply strategic marketing principles to marketing automation, and to establish a data-driven approach to decision making.” In naming Mambo, the […]
Case Study: How to Drive Conversions with a Holiday Discount Campaign
Increasing Student Registrations through Email Marketing Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across […]
It’s Time to Start Your Year-End Fundraising Strategy
Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy. As the 2015 Network for Good Digital Giving Index notes, nearly […]
How to Analyze Google Analytics Data like a Boss
Google Analytics is a powerful tool for providing insights into how visitors find and interact with your website. Harnessing this power can positively impact your company’s bottom line. But with so much data at your fingertips, it can be overwhelming to know what to focus on and the best way to collect and […]
Building Google Analytics Dashboards that will do your Reporting Heavy Lifting
In our previous blog post we explored the concept of Google Analytics dashboards and how they can help make your monthly reporting faster and easier. In this post we’ll dive into how to build Mambo Media’s favorite dashboard widgets in the three dashboards we find most useful.
How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015
As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success. We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy […]
How Do I Prepare for Marketing Automation?
We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation.
Gen Z is Here – Quick! Pay Attention.
At Mambo Media, we recognize the impact of today’s multi-generational workforce on marketing strategies and tactics. We pride ourselves on understanding and explaining the Millennial cohort to clients, but we realize – given our work with colleges and university clients – that it was time to begin really digging into the next generation, the 60 […]
The Five Things College Websites Should Provide
When was the last time that you evaluated your school’s website from a user’s perspective? Designing, expanding or managing a university or community college website can be a challenge for many institutions. College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points. […]
HubSpot Inbound 2015 Highlights
Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015! While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc […]
