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Website Development & Design

Aug 15 2014

Website Makeover: The Before and After

"Going into the website redesign, we did not have a clear vision of what we needed, but Mambo was able to guide us through the process of creating the optimal solution for our audience within the confines of our budget.” - Rob Warmack, VP Market Development, Compli When planning a website redesign, it’s important to evaluate the target audience, the desired user experience, and the strategic goals and objectives of the website. Our client, Compli, a compliance software company, approached Mambo Media to update the current look and feel of their...

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Jul 10 2014

Blink and They’re Gone: Everything You Need to Know about Effective Homepage Design

The typical visitor only spends 3-5 seconds on a site before deciding whether or not to take action or move on! A homepage is your company’s first impression in the digital space and is responsible for clearly communicating your message and value proposition to all users. So what can you do to make the most of your short impression window? Take the time to design a homepage that will make the best possible impression and continue to offer value to all of your users. The 7 most critical elements of a...

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May 02 2014

Mambo’s Modern Mobile Methodology

Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but creating a mobile site isn’t always the best. Mobile responsive sites are definitely not a new concept; however, their effectiveness and capabilities are constantly getting better. We’re seeing a major trend in opting out of building a...

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Mar 27 2014

Why is website content important?

Content is essential for modern marketing. In the age of on-demand and custom-curated content, brands need to contribute or they risk getting overlooked. The way to your consumers’ heart is through great content, which should do at least one of the following: Solve a problem Entertain Inform In addition to helping you attract, convert and maintain customers, content is essential for SEO, social media and PPC. SEO With Google’s new algorithm, content is more important than ever. In order to position yourself against your competition and have great search rankings, develop content that you know your...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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Sep 17 2013

Burgerville Launches Microsite to Gather Guest Input

Did you hear the good news?  Burgerville is opening a new restaurant at the Portland International Airport this Winter!  Now travelers can pick up their favorite NW food before taking off or before heading home after a long flight. Burgerville is taking a unique approach to the design of this new restaurant.  While Burgerville’s “fresh, local, sustainable” values will remain, Burgerville is looking to the airport community to inform portions of the new restaurant’s design.  One way they’re gathering input from the community is by way of a new microsite...

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May 23 2013

Can’t Find the Perfect Typeface for your Design? Try Creating One Yourself!

We've all been there before. I'm talking about the endless search for the perfect typeface to fit your A+ design. Well, search no longer. For all those times when you can't seem to find the perfect font, we've put together a step-by-step tutorial for creating one on your own. Problem: Help, I can't find the font I want for a design I'm working on! Solution: Make your own, from scratch Time Investment: 1-2 hrs Level: Easy Cost: FREE Tools: Medium-Thick, black felt pen, printer and scanner How to: Go to the MyScriptFont website. Download and then print the template provided....

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Oct 16 2012

Designing for the Macbook’s Retina Displays: Is Apple forcing our hand?

Apple is always pushing boundaries when it comes to the next best thing. With the retina display on the new iPad (iPad 3?), it seemed like they were really on to something. The text was crisp, the images were beautiful and the rendering of graphics was seamless. Never before had a mobile device looked so good. Enter the new line of Apple computers. On a mobile device, the retina display makes sense because of the smaller screen. But try looking at your pretty new website on a new Macbook with retina. It’s...

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Sep 14 2012

“Mobile First” in Site Design

While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the design for mobile devices. Here are three reasons to reverse this design process: #1: Mobile is the New Website It has taken a few years, but a recent report by IDC & Gartners shows PC sales eroding...

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May 03 2011

BridgeWorks Capital: Making Waves in Renewable Energy

BridgeWorks Capital, a boutique merchant bank based in Lake Oswego, OR, has been making waves in the renewable energy sector. Just this month, BridgeWorks both shepherded the acquisition of PrimeStar Solar by General Electric and announced plans to commercialize and manufacture floating power plants which combine energy produced by wave and wind. Using PrimeStar Solar’s record breaking thin film technology, GE will build the largest solar panel manufacturing plant in the nation. BridgeWorks president Mark Waller co-founded PrimeStar in 2006, serving on the company's board and later as chairman. Though no...

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