Phoning It In – Google’s New AdWords Update Means Much More on Mobile
Co-authored by Wendy Hwang Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing with excitement at the groundbreaking new changes Google is about to implement to AdWords. Let’s discuss! Make it mobile, like yesterday Google announced that its search traffic is […]
Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. […]
Infographic: Baby Boomers, The Transformation Generation
With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected. Here […]
How to Make the Most Out of Marketo Summit
Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing conferences of the year. Plan Ahead—You Gain a lot More from the Event Take a look at the conference schedule and plan out the activities, networking events and […]
Don’t Miss These Sessions at Marketo Summit 2016
Read about the top picks for this year’s Marketo Summit including Marketo Pro Tips: New Ideas You Can Implement Today with Adam New-Waterson, Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success with Matt Heinz, Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI with Edward Unthink, and last but not least, Algorhythm- The Pulse of Creativity, Data and the Future of Brands with Mitch Joel.
Top 4 Must-See Marketo Summit Sessions
Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 – 2015) as a Marketo employee, I can’t help but look at this year through an entirely different lens. A Las Vegas lens mind you; but still coming from a new […]
Mambo Media Names New Vice President of Client Success
Mambo Media is thrilled to announce that Tiffany Salzman will be the company’s new Vice President of Client Success. In the new role, Tiffany will lead the account management team and focus on client service, team enablement and expanding offerings. “This is a critical move for us as we rapidly scale our marketing automation […]
Infographic: Meet Gen Z
Are you currently marketing to Gen Z? This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors.
Checklist for Success: How to Improve Your Website in 2016
Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website? To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short. Top Areas for Website Improvement Mobile-Friendliness […]
Is Your Website Mobile-Friendly? It Should Be.
Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences. Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” […]
