3 Reasons Why Content Marketers Must Up Their Game in 2017
We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content? Despite these changes to content marketing, marketers […]
Mambo Media’s 2017 Digital Marketing Trends: Part 2
In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first. Content Format Takes the Crown Jana Kopp – Director of Customer Experience With social media algorithms […]
Mambo Media’s 2017 Digital Marketing Trends: Part 1
It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our […]
3 Reasons Why Email is So Effective for Holiday Marketing
As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016. We’ve all experienced the […]
Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management
“If you don’t move quickly, the world will do it for you.” Lisa Heathman, on handling a social media crisis. It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates […]
Mambo Media wins Best Website Design 2016 at AMA PDX
Another win for the team! We’re ecstatic to announce that our work on redesigning Jane’s Vanity website was awarded “Best Website 2016″ at the AMA PDX Max Awards. Each year AMA PDX honors the top marketing campaigns produced in Portland, and this year we were selected. Jane’s Vanity is a luxury lingerie company that […]
6 Areas to Optimize Voice Search for SEO and PPC
Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot. So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all […]
Everything You Need to Know About the New Google Possum Update
By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in […]
How to Make Your Customers Love You
Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base? When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and […]
Mambo Media Takes Home Best Website Redesign Award from the 2016 Summit Creative Awards
Hip Hip, Hooray! Mambo is excited to take home an award from the 2016 Summit Creative Awards. This year we’re celebrating Best Website Redesign, and we are humbled to share that Mambo was chosen from over 5,000 award submissions from 21 different countries. Mambo had a ball of a time this year, partnering with […]
