Update Your LinkedIn Profile for 2016
Don’t miss the opportunity to learn from Mambo Media CMO and student of LinkedIn, Janet Johnson. Are you looking to launch into a new career? Need to hire a new team member but not sure where to look? Or do you want to network with people in your industry? If so, you need to […]
Tips to Break through Your Blogger’s Block
There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer’s block to be productive and maybe even prevent it from happening […]
Why You Should Love Your Data
For those of us who don’t have a deep and abiding love of data, learning to even simply tolerate it can sound unappealing. In honor of the month of love, allow Mambo Media to show you how developing a love affair with data can benefit your marketing bottom line. As marketing has evolved […]
AdWords Removes Right Sidebar Ads
The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide. Why the Change, AdWords? Nobody but Google really knows why they do what they do. […]
Modern eCommerce for the Luxury Shopper
The Jane’s Vanity brand is devoted to beauty, grace, and form. For over twenty years the owner, Jane, has been carefully curating the finest collections of lingerie, loungewear, and intimate accessories from around the world. Each piece is hand selected
Marketing Automation Operations Roles and Responsibilities
So you’re thinking about dipping your toe into marketing automation (MA), but you want to make sure you have the right foundational team in place? Kudos to you for thinking about your team’s structure before installing a technology solution. All too often marketers have a false belief that marketing automation will be a cure-all […]
Vlog: Millennial Marketing Tips
Mambo Media’s CEO, Siouxsie Jennett, discusses Millennial demographics, buying behaviors and how brands can engage these digital natives.
Contextual Marketing – How to Personalize your Customer Experience
Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience.
First of Year Recommended Reads: Digital Marketing Edition.
The holidays are a great time to kickback, unplug and catch up on some light digital marketing reading. This year, Mambo Media’s CEO, Siouxsie Jennett, has shared a few of her favorite marketing articles that she read over the holidays. Did you read a great article that you’re dying to share? Post it in the […]
Mambo Media’s 2016 Marketing Trends: Part 2
In Part 2 of Mambo Media’s Marketing Trends blog series, we’ve rounded up a few more of Mambo’s leading experts to share their 2016 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first. Allison Dyer, Mambo Media VP of Marketing Transformation Services […]
