Social ROI and Dating – What Do They Have in Common?
We have all been in a relationship that ended and later wondered: what happened? What could have I done better? This is also the case with many relationships between brands and consumers in social media. An organization may start the dating process with their audience and unbeknownst to them, something goes wrong. They do not […]
Showing is Better Than Telling: How to use an Infographic for Engagement
If you have ever looked at a map, you have, without knowing, interacted with an infographic! What you might remember about that map is that it made it easy for you to find what you were looking for. Data is complex, dynamic, and multi-dimensional; the computer screen (at least to the human eye) is flat […]
Three Easy Steps to Take to Avoid a Common Mistake on Social Media
Using social media correctly can generate brand awareness, drive traffic and increase inbound leads to your business; it can even help increase direct sales online. The temptation that businesses run into when managing their social media is to share the same posts and same content across all channels. With social media management software like Hootsuite, […]
Mambo’s Modern Mobile Methodology
Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but […]
Take Our Quiz: What Facebook Marketer Type Are You?
With unpaid brand Facebook updates now reaching only 2-6% of fans and the reality that they may soon reach 0%, it’s time for us all to take a hard look at our approach to Facebook Marketing. Take our quiz to find out if you’re a Facebook Marketing realist, rebounder or opportunist! 1. My top goal […]
How To Create an eBook
An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into […]
Why is website content important?
Content is essential for modern marketing. In the age of on-demand and custom-curated content, brands need to contribute or they risk getting overlooked. The way to your consumers’ heart is through great content, which should do at least one of the following: Solve a problem Entertain Inform In addition to helping you attract, convert and […]
Branding in Today’s Market
Branding in today’s market reaches far beyond a slogan, logo and color scheme. A company with a successful brand strategy can be recognized nationally and will help bring value to your business. There are several slip-ups that can be easy for a company to get stuck on as well as some tips that will help […]
Don’t Let the Hecklers Get You Down, Shaun White.
The Olympic events are viewed by more than 3.2 billion people worldwide. It is a spectacle watched by patriotic supporters who are quick to celebrate a win but faster to criticize a loss. United by national pride, fans tune in to cheer on their athletes, a tradition that has taken place for more than 100 […]
Richard Sherman… a “Thug” or a Marketing Genius?
The story of Richard Sherman received a lot of coverage. This media blow-up was all due to just a few comments made by Sherman post making the game-winning tip in the end-zone which took the Seahawks to the Super Bowl. Let me preface this by saying I’m a born and raised Denver native, so I’ll still be rooting for my Broncos in the SB48. However, as a marketer, I can’t help but notice the sheer momentum a couple comments made after the big game and the goldmine created for Mr. Richard Sherman.
